Add-on Acquisition • E-Commerce

Pley Acquires Spark Box Toys

On January 21, 2016, Pley acquired e-commerce company Spark Box Toys

Acquisition Context

This is Pley’s 1st transaction in the E-Commerce sector.
This is Pley’s 1st transaction in the United States.
This is Pley’s 1st transaction in New Jersey.

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M&A Deal Summary
Date	January 21, 2016
Target	Spark Box Toys
Sector	E-Commerce
Buyer(s)	Pley
Deal Type	Add-on Acquisition

Target Company

Spark Box Toys

Newark, New Jersey, United States

Spark Box Toys LLC is a toy rental subscription service that provides educational toys for children aged 0 to 4 years old.

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Buyer Overview 1

Buyer

Pley

San Jose, California, United States

Category	Company
Founded	2013
Sector	E-Commerce

DESCRIPTION

Pley, Inc. is a toy rental company, helping parents save money, reduce clutter and conserve the environment, while raising brighter kids.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Add-on Acquisition	1 of 1
State: New Jersey	1 of 1
Country: United States	1 of 1
Year: 2016	1 of 1

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