Divestiture • Digital Media

Playtech Acquires Aristocrat Lotteries AB

On September 2, 2014, Playtech acquired digital media company Aristocrat Lotteries AB from Aristocrat for 11M EUR

Acquisition Context
  • This is Playtech’s 1st transaction in the Digital Media sector.
  • This is Playtech’s 8th largest (disclosed) transaction.
  • This is Playtech’s 2nd transaction in Sweden.

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M&A Deal Summary

Date September 2, 2014
Target Aristocrat Lotteries AB
Sector Digital Media
Buyer(s) Playtech
Sellers(s) Aristocrat
Deal Type Divestiture
Deal Value 11M EUR

Target Company

Aristocrat Lotteries AB

Stockholm, Sweden
Aristocrat Lotteries AB is a supplier of server-based-gaming and online client server solutions for interactive video terminals in both Norway and Italy. Its TruServ™ platform is well-established and accredited for the Italian market. The company has also recently completed a successful pilot project in another well-established regulated European country which, if commercialised, is expected to deliver further revenue opportunities.
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Buyer Overview 1

Buyer

Playtech

Douglas, United Kingdom

Category Company
Founded 1999
Sector Digital Media
Employees8,300
Revenue 848M GBP (2024)
DESCRIPTION

Playtech is a developer of unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting. The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account. Playtech was founded in 1999 and is based in Douglas, Isle of Man.


Deal Context for Buyer #
Overall 5 of 15
Sector: Digital Media 1 of 4
Type: Divestiture 1 of 1
Country: Sweden 2 of 3
Year: 2014 1 of 1
Size (of disclosed) 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-16 Ash Gaming

London, United Kingdom

Ash Gaming Ltd. is a provider in its field, focusing solely on providing innovative, best-of-breed games to the betting and gambling sector. Our customers are large operators, bookmakers and platform providers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-16 YoYo Games

Richmond, United Kingdom

YoYo Games Ltd. is a cross-platform games development technology. YoYo Games is a manufacture of GameMaker Studio game development software. YoYo Games was founded in 2007 and is based in Richmond, United Kingdom.

Buy $16M

Seller Profile 1

SELLER

Aristocrat

North Ryde, Australia

Category Company
Founded 1984
Sector Internet Software and Services
Employees7,400
Revenue 6.3B AUD (2025)
DESCRIPTION

Aristocrat is a supplier of server-based-gaming and online client server solutions for interactive video terminals in both Norway and Italy. Aristocrat was founded in 1984 and is based in North Ryde, New South Wales.


Deal Context for Seller #
Overall 1 of 3
Sector: Digital Media 1 of 3
Type: Divestiture 1 of 3
Country: Sweden 1 of 1
Year: 2014 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-03 Paltronics

Crystal Lake, Illinois, United States

Paltronics, Inc. is a provider of value-added applications for in-game media windows and bonusing applications for EGMs, video poker machines and table games. The company is a market leader in progressive jackpots, with Paltronics jackpot controllers already deployed in Aristocrat's highly successful linked progressive products including Hyperlink and Xtreme Mystery. In North America, Paltronics provides a complementary product offering to Aristocrat's OASIS 360 systems portfolio, with digital media, and venue-wide progressive bonusing products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-20 Video Gaming Technologies

Franklin, Tennessee, United States

Video Game Technologies, Inc. (VGT) is a developer, manufacturer and distributor of casino games for the Class II (Native American bingo-based gaming) and emerging markets.

Buy -

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