M&A Deal Summary

PlayMonster Acquires Ann Williams Group

On June 23, 2021, PlayMonster acquired consumer products company Ann Williams Group

Acquisition Highlights
  • This is PlayMonster’s 6th transaction in the Consumer Products sector.
  • This is PlayMonster’s 5th transaction in the United States.
  • This is PlayMonster’s 2nd transaction in Michigan.

M&A Deal Summary
Date 2021-06-23
Target Ann Williams Group
Sector Consumer Products
Buyer(s) PlayMonster
Deal Type Add-on Acquisition

Target

Ann Williams Group

Bloomfield Hills, Michigan, United States
Ann Williams Group is a manufacturer of craft and activity kits for all ages. Ann Williams Group was founded in 2007 and is based in Bloomfield Hills, Michigan.

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Buyer(S) 1

Buyer

PlayMonster

Beloit, Wisconsin, United States
Category Company
Founded 1985
Sector Consumer Products
DESCRIPTION

PlayMonster is a provider in the toy and game industry, and designs, manufactures, distributes, and markets games, children’s puzzles, preschool toys, creative activities, and teaching tools. PlayMonster was founded in 1985 and is based in Beloit, Wisconsin.

DEAL STATS #
Overall 6 of 6
Sector (Consumer Products) 6 of 6
Type (Add-on Acquisition) 5 of 5
State (Michigan) 2 of 2
Country (United States) 5 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-14 Kahootz Toys

Ann Arbor, Michigan, United States

Kahootz LLC is a provider of children's toy, craft and activity products, including Fashion Plates® fashion drawing sets, Colorforms® playsets, Latchkits®, Y-Art™ yarn crafts, and many others. Kahootz is based in Ann Arbor, Michigan.

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