Divestiture • Consumer Products

PlayMonster Acquires American Innovative - Onaroo

On November 3, 2014, PlayMonster acquired consumer products company American Innovative - Onaroo from American Innovative

Acquisition Context
  • This is PlayMonster’s 1st transaction in the Consumer Products sector.
  • This is PlayMonster’s 1st transaction in the United States.

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M&A Deal Summary

Date November 3, 2014
Target American Innovative - Onaroo
Sector Consumer Products
Buyer(s) PlayMonster
Sellers(s) American Innovative
Deal Type Divestiture

Target Company

American Innovative - Onaroo

United States
Onaroo is a brand of night lights and alarm clocks for children.
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Buyer Overview 1

Buyer

PlayMonster

Beloit, Wisconsin, United States

Category Company
Founded 1985
Sector Consumer Products
DESCRIPTION

PlayMonster is a provider in the toy and game industry, and designs, manufactures, distributes, and markets games, children’s puzzles, preschool toys, creative activities, and teaching tools. PlayMonster was founded in 1985 and is based in Beloit, Wisconsin.


Deal Context for Buyer #
Overall 1 of 6
Sector: Consumer Products 1 of 6
Type: Divestiture 1 of 1
Country: United States 1 of 5
Year: 2014 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-06 Maykah

Santa Clara, California, United States

Roominate is an award-winning line of complete building sets that are designed for girls in order to bridge the gender gap in STEM fields.

Buy -

Seller Profile 1

SELLER

American Innovative

Beverly, Massachusetts, United States

Category Company
Sector Consumer Products
DESCRIPTION

American Innovative is a development of innovative products for consumer.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1