M&A Deal Summary

Playmaker Acquires La Poche Bleue

On August 9, 2023, Playmaker acquired digital media company La Poche Bleue for 9M CAD

Acquisition Highlights
  • This is Playmaker’s 10th transaction in the Digital Media sector.
  • This is Playmaker’s 3rd largest (disclosed) transaction.
  • This is Playmaker’s 2nd transaction in Canada.
  • This is Playmaker’s 1st transaction in Quebec.

M&A Deal Summary
Date 2023-08-09
Target La Poche Bleue
Sector Digital Media
Buyer(s) Playmaker
Deal Type Add-on Acquisition
Deal Value 9M CAD

Target

La Poche Bleue

Montreal, Quebec, Canada
La Poche Bleue (LPB) is a sports media and entertainment group that supports the Quebec podcast hosted by former hockey players Guillaume Latendresse and Maxim Lapierre. La Poche Bleue was formed in 2020 and is based in Montreal, Quebec.

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Buyer(S) 1

Buyer

Playmaker

Toronto, Ontario, Canada
Category Company
Sector Media
Employees69
DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker is based in Toronto, Ontario.

DEAL STATS #
Overall 11 of 11
Sector (Digital Media) 10 of 10
Type (Add-on Acquisition) 11 of 11
State (Quebec) 1 of 1
Country (Canada) 2 of 2
Year (2023) 1 of 1
Size (of disclosed) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-18 Wedge Traffic

Glasgow, United Kingdom

Wedge Traffic is an operator of an affiliate marketing business. Wedge Traffic was founded in 2019 and is based in Glasgow, Scotland.

Buy $31M
Mergr

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