M&A Deal Summary

Playmaker Acquires SuperPoker

On November 4, 2021, Playmaker acquired digital media company SuperPoker for 4M USD

Acquisition Highlights
  • This is Playmaker’s 5th transaction in the Digital Media sector.
  • This is Playmaker’s 5th largest (disclosed) transaction.
  • This is Playmaker’s 2nd transaction in Brazil.

M&A Deal Summary

Date 2021-11-04
Target SuperPoker
Sector Digital Media
Buyer(s) Playmaker
Deal Type Add-on Acquisition
Deal Value 4M USD

Target

SuperPoker

São Paulo, Brazil
SuperPoker provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans. SuperPoker is based in São Paulo, Brazil.

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Buyer(S) 1

Buyer

Playmaker

Toronto, Ontario, Canada

Category Company
Founded 2021
Sector Media
Employees69
DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.


DEAL STATS #
Overall 5 of 11
Sector: Digital Media M&A 5 of 10
Type: Add-on Acquisition M&A Deals 5 of 11
Country: Brazil M&A 2 of 3
Year: 2021 M&A 5 of 5
Size (of disclosed) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-03 The Nation Network

Edmonton, Alberta, Canada

The Nation Network is an online destination for independent NHL, MLB, and NBA coverage, including breaking news, analysis, fantasy projections, and betting info. The Nation Network’s content speaks for sports fans in the pub, the locker room, and the office. The Nation Network is based in Edmonton, Alberta.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-05 Futmarketing

Sao Paulo, Brazil

Futmarketing is a digital marketing company specializing in journalistic content strategies in the soccer sphere. Futmarketing is based in Sao Paulo, Brazil.

Buy $4M