M&A Deal Summary

Playmaker Acquires Futmarketing

On January 5, 2022, Playmaker acquired digital media company Futmarketing for 4M USD

Acquisition Highlights
  • This is Playmaker’s 6th transaction in the Digital Media sector.
  • This is Playmaker’s 6th largest (disclosed) transaction.
  • This is Playmaker’s 3rd transaction in Brazil.

M&A Deal Summary

Date 2022-01-05
Target Futmarketing
Sector Digital Media
Buyer(s) Playmaker
Deal Type Add-on Acquisition
Deal Value 4M USD

Target

Futmarketing

Sao Paulo, Brazil
Futmarketing is a digital marketing company specializing in journalistic content strategies in the soccer sphere. Futmarketing is based in Sao Paulo, Brazil.

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Buyer(S) 1

Buyer

Playmaker

Toronto, Ontario, Canada

Category Company
Founded 2021
Sector Media
Employees69
DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.


DEAL STATS #
Overall 6 of 11
Sector: Digital Media M&A 6 of 10
Type: Add-on Acquisition M&A Deals 6 of 11
Country: Brazil M&A 3 of 3
Year: 2022 M&A 1 of 5
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-04 SuperPoker

São Paulo, Brazil

SuperPoker provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans. SuperPoker is based in São Paulo, Brazil.

Buy $4M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-04 The Sports Drop

Miami, Florida, United States

The Sports Drop is a sports media company that focuses on NFL, NBA, MLB, and collegiate sports coverage. The Sports Drop was founded in 2015 and is based in Miami, Florida.

Buy -