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M&A Deal Summary

Playmaker Acquires Fanáticos

On June 11, 2021, Playmaker acquired digital media company Fanáticos

Acquisition Highlights
  • This is Playmaker’s 1st transaction in the Digital Media sector.
  • This is Playmaker’s 1st transaction in Brazil.

M&A Deal Summary
Date 2021-06-11
Target Fanáticos
Sector Digital Media
Buyer(s) Playmaker
Deal Type Add-on Acquisition

Target

Fanáticos

Brasília, Brazil
Fanáticos engaging soccer news communities with a major focus on International Soccer content, primarily Champions League and European leagues, with more than 4.5 million fans across its owned social media channels. Fanáticos was founded in 2015 and is based in Brasília, Brazil.

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Buyer(S) 1

Buyer

Playmaker

Toronto, Ontario, Canada
Category Company
Founded 2021
Sector Media
Employees69
DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 11
Sector: Digital Media M&A 1 of 10
Type: Add-on Acquisition M&A Deals 1 of 11
Country: Brazil M&A 1 of 3
Year: 2021 M&A 1 of 5
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-27 Yardbarker

Burlingame, California, United States

Yardbarker is a California-based sport and entertainment digital media business that operates a social media network site for sports fans. Yardbarker attracts over four million unique users per month and generating more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports, and NHL content offerings. Yardbarker was founded in 2006 and is based in Burlingame, California.

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