Add-on Acquisition • Digital Media

Playmaker Acquires Fanáticos

On June 11, 2021, Playmaker acquired digital media company Fanáticos

Acquisition Context

This is Playmaker’s 1st transaction in the Digital Media sector.
This is Playmaker’s 1st transaction in Brazil.

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M&A Deal Summary
Date	June 11, 2021
Target	Fanáticos
Sector	Digital Media
Buyer(s)	Playmaker
Deal Type	Add-on Acquisition

Target Company

Fanáticos

Brasília, Brazil

Fanáticos engaging soccer news communities with a major focus on International Soccer content, primarily Champions League and European leagues, with more than 4.5 million fans across its owned social media channels. Fanáticos was founded in 2015 and is based in Brasília, Brazil.

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Buyer Overview 1

Buyer

Playmaker

Toronto, Ontario, Canada

Category	Company
Founded	2021
Sector	Media
Employees	69

DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	1 of 11
Sector: Digital Media	1 of 10
Type: Add-on Acquisition	1 of 11
Country: Brazil	1 of 3
Year: 2021	1 of 5

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-07-27	Yardbarker Burlingame, California, United States Yardbarker is a California-based sport and entertainment digital media business that operates a social media network site for sports fans. Yardbarker attracts over four million unique users per month and generating more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports, and NHL content offerings. Yardbarker was founded in 2006 and is based in Burlingame, California.	Buy	$24M

DATE

TARGET

DEAL TYPE

VALUE

2021-07-27

Yardbarker

Burlingame, California, United States

Yardbarker is a California-based sport and entertainment digital media business that operates a social media network site for sports fans. Yardbarker attracts over four million unique users per month and generating more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports, and NHL content offerings. Yardbarker was founded in 2006 and is based in Burlingame, California.

Buy

$24M

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