Divestiture • Marketing

Playfly Sports Acquires Outfront Media - Sports Marketing Business

On September 17, 2020, Playfly Sports acquired marketing company Outfront Media - Sports Marketing Business from Outfront

Acquisition Context
  • This is Playfly Sports’ 1st transaction in the Marketing sector.
  • This is Playfly Sports’ 1st transaction in the United States.
  • This is Playfly Sports’ 1st transaction in New York.

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M&A Deal Summary

Date September 17, 2020
Target Outfront Media - Sports Marketing Business
Sector Marketing
Buyer(s) Playfly Sports
Sellers(s) Outfront
Deal Type Divestiture

Target Company

Outfront Media - Sports Marketing Business

New York, New York, United States
Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.
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Buyer Overview 1

Buyer

Playfly Sports

Berwyn, Pennsylvania, United States

Category Company
Founded 2020
Sector Marketing
DESCRIPTION

Playfly Sports is a full-service sports marketing company providing top-tier management of multimedia rights for universities, state high school associations and other properties. Playfly Sports was founded in 2020 and is based in Berwyn, Pennsylvania.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: New York 1 of 1
Country: United States 1 of 1
Year: 2020 1 of 1

Seller Profile 1

SELLER

Outfront

New York, New York, United States

Category Company
Founded 1993
Sector Marketing
Employees2,000
Revenue 1.8B USD (2024)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.


Deal Context for Seller #
Overall 1 of 2
Sector: Marketing 1 of 2
Type: Divestiture 1 of 2
State: New York 1 of 1
Country: United States 1 of 2
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-23 Total Outdoor - Billboard Assets

Seattle, Washington, United States

Total Outdoor Corporation - Billboard Assets includes 22 large-format static billboards and 16 digital displays in the city of Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 Icewerx

Edmonton, Alberta, Canada

Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta.

Buy -