M&A Deal Summary

Platinum Equity and Cerea Partners Acquire Biscuit International

On November 22, 2019, private equity firms Platinum Equity and Cerea Partners acquired food company Biscuit International from Bridgepoint and Qualium Investissement

Acquisition Highlights
  • This is Platinum Equity’s 2nd and Cerea Partners’ 19th transaction in the Food sector.
  • This is Platinum Equity’s 2nd and Cerea Partners’ 35th transaction in France.

M&A Deal Summary
Date 2019-11-22
Target Biscuit International
Sector Food
Buyer(s) Platinum Equity
Cerea Partners
Sellers(s) Bridgepoint
Qualium Investissement
Deal Type Secondary Buyout
Advisor(s) Jeausserand Audouard (Legal)

Target

Biscuit International

Paris, France
Biscuit International is a European manufacturer of private-label sweet biscuits, including traditional, as well as organic, low-sugar and eco-friendly products. Biscuit International is based in Paris, France.

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Buyer(S) 2

Buyer

Platinum Equity

Beverly Hills, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 48.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Platinum Equity's headquarters in Beverly Hills, California.
Platinum Equity's headquarters in Beverly Hills, California.

Platinum Equity is a private equity firm focused on acquiring divestitures of larger public companies primarily in North America and Europe. Historically, Platinum targeted technology/software related businesses, however, the firm has since branched out beyond tech and will consider acquisitions in a broad range of industries including chemicals, communications, logistics, healthcare, automotive, industrial products, and business services. Platinum Equity was formed in 1995 by Tom Gores and is based in Beverly Hills, California.

DEAL STATS #
Overall 106 of 150
Sector (Food) 2 of 6
Type (Secondary Buyout) 20 of 41
Country (France) 2 of 3
Year (2019) 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-01 PAE

Falls Church, Virginia, United States

PAE is a provider of support for the essential missions of the U.S. government, its allied partners, and international organizations. With over 60 years of experience, the company supports the execution of complex and critical missions by providing global logistics and stability operations, technical services and national security solutions to customers around the world. PAE was formed in 1955 and is based in Falls Church, Virginia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-10 Fantini Group

Ortona, Italy

Fantini Group markets and distributes wines from southern and central Italy. The company acquires grapes from local farmers, oversees production and markets wines under specialty labels to customers internationally.

Buy -
Buyer

Cerea Partners

Neuilly sur Seine, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 600M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Cerea Partners is a specialist investment firm focused on investing in and providing finance to agriculture and related sustainable food businesses. Cerea primarily targets companies in Western Europe and looks to invest in companies valued between €20 and €500 million. Prospective transaction situations includes LBOs, LBIs, OBOs, and spin-offs. Cerea Partners was formed in 2004 and is based in Paris, France.

DEAL STATS #
Overall 44 of 58
Sector (Food) 19 of 22
Type (Secondary Buyout) 17 of 21
Country (France) 35 of 48
Year (2019) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 Routin

La Motte Servolex, France

Routin is specialised in production of flavoring syrups and beverages. Routin is recognized for the quality and naturalness of its products and benefits from a portfolio of strong brands. Routin was founded in 1883 and is based in La Motte Servolex, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Cerelia

Paris, France

Cerelia is a provider of innovative bakery solutions with a product portfolio including ready-to-bake pie and pizza dough, pancakes, crepes, and cookies. Cerelia was founded in 1999 and is based in Paris, France.

Buy -

Seller(S) 2

SELLER

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 28.2B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.

DEAL STATS #
Overall 83 of 109
Sector (Food) 2 of 3
Type (Secondary Buyout) 48 of 65
Country (France) 19 of 23
Year (2019) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-30 Agence K

Paris, France

Agence K is an IT and business support services firm. Agency K aims to combine the best of technology and human know-how to make the digital transformation the key to future performance.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Oris Dental

Trondheim, Norway

Oris Dental is a dental care provider with 25 dental clinics and 4 dental laboratories. Oris Dental was founded in 2016 and is based in Trondheim, Norway.

Buy -
SELLER

Qualium Investissement

Paris, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.6B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Qualium Investissement is a large private equity firm focused on acquiring and investing in French companies. The Firm does not have any sector preferences and prefers buyouts of family-owned or closely held companies that are seeking a change of ownership. Qualium's looks to invest €20 to €75 million in transactions valued up to €250 million. Qualium Investissement is based in Paris.

DEAL STATS #
Overall 33 of 38
Sector (Food) 2 of 2
Type (Secondary Buyout) 22 of 26
Country (France) 31 of 36
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-12 Magnolia

Mont-Saint-Aignan, France

Magnolia is a broker specialized in personal insurance and mainly home loan insurance in both B2C and B2B. Magnolia is based in Mont-Saint-Aignan, France

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-10 ProEngin

Saint Cyr l’Ecole, France

ProEngin is involved in manufacturing chemical and biological warfare agent detection systems. ProEngin is based in Saint-Cyr-l'Ecole, France.

Buy -
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