M&A Deal Summary

PlanetArt Acquires Personal Creations

On August 2, 2019, PlanetArt acquired e-commerce company Personal Creations from FTD for 18M USD

Acquisition Highlights
  • This is PlanetArt’s 1st transaction in the E-Commerce sector.
  • This is PlanetArt’s largest (disclosed) transaction.
  • This is PlanetArt’s 1st transaction in the United States.
  • This is PlanetArt’s 1st transaction in Illinois.

M&A Deal Summary
Date 2019-08-02
Target Personal Creations
Sector E-Commerce
Buyer(s) PlanetArt
Sellers(s) FTD
Deal Type Divestiture
Deal Value 18M USD

Target

Personal Creations

Woodridge, Illinois, United States
Personal Creations provides kitchenware to hostess gifts, school supplies to clothing and accessories. Personal Creations is based in Woodridge, Illinois.

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Buyer(S) 1

Buyer

PlanetArt

Calabasas, California, United States
Category Company
Founded 2010
Sector E-Commerce
DESCRIPTION

PlanetArt LLC is a technology platform in the personalized products industry. PlanetArt develops and operates five ecommerce sites and six mobile apps for iOS and Android, including FreePrints, all with the vision of allowing consumers to forge closer, more meaningful relationships with family and friends. PlanetArt LLC was founded in 2010 and is based in Calabasas, California.

DEAL STATS #
Overall 1 of 2
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 2
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-08 I See Me!

Eden Prairie, Minnesota, United States

I See Me! is a Book Publisher that publishes more than 60 personalized children’s books, as well as other products for children, each of which can be customized via its website with information such as a child’s name and birthday. I See Me! is based in Eden Prairie, Minnesota.

Buy -

Seller(S) 1

SELLER

FTD

Downers Grove, Illinois, United States
Category Company
Founded 1910
Sector E-Commerce
Employees1,333
Revenue 1.0B USD (2018)
DESCRIPTION
Entrance to FTD's corporate headquarters in Downers Grove, Illinois.
Entrance to FTD's corporate headquarters in Downers Grove, Illinois.

FTD provides floral, specialty foods, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions. FTD's portfolio of brands includes proFlowers, proplants, shari’s berries, personal creations, redEnvelope, cherry moon farms, flying flowers, flowers direct, sesame, ink cards, postagram, and Gifts.com. FTD was founded in 1910 and is based in Downers Grove, Illinois.

DEAL STATS #
Overall 2 of 3
Sector (E-Commerce) 1 of 2
Type (Divestiture) 2 of 3
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (2019) 2 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-03 Interflora Holdings

Sleaford, United Kingdom

Interflora Holdings Ltd. is a provider of floral-related products and services to consumers and retail floral locations in the UK. Interflora Holdings Ltd. was founded in 2004 and is based in Sleaford, United Kingdom.

Sell $60M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Shari’s Berries

San Diego, California, United States

Shari’s Berries operates as an e-commerce company. Shari’s Berries is a provider of dipped berries and other specialty treats with strong brand awareness and 15-year heritage in the gourmet gift industry.

Sell -
Mergr

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