M&A Deal Summary

PlanetArt Acquires I See Me!

On July 8, 2021, PlanetArt acquired publishing company I See Me! from McEvoy Group

Acquisition Highlights
  • This is PlanetArt’s 1st transaction in the Publishing sector.
  • This is PlanetArt’s 2nd transaction in the United States.
  • This is PlanetArt’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2021-07-08
Target I See Me!
Sector Publishing
Buyer(s) PlanetArt
Sellers(s) McEvoy Group
Deal Type Divestiture

Target

I See Me!

Eden Prairie, Minnesota, United States
I See Me! is a Book Publisher that publishes more than 60 personalized children’s books, as well as other products for children, each of which can be customized via its website with information such as a child’s name and birthday. I See Me! is based in Eden Prairie, Minnesota.

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Buyer(S) 1

Buyer

PlanetArt

Calabasas, California, United States
Category Company
Founded 2010
Sector E-Commerce
DESCRIPTION

PlanetArt LLC is a technology platform in the personalized products industry. PlanetArt develops and operates five ecommerce sites and six mobile apps for iOS and Android, including FreePrints, all with the vision of allowing consumers to forge closer, more meaningful relationships with family and friends. PlanetArt LLC was founded in 2010 and is based in Calabasas, California.

DEAL STATS #
Overall 2 of 2
Sector (Publishing) 1 of 1
Type (Divestiture) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-02 Personal Creations

Woodridge, Illinois, United States

Personal Creations provides kitchenware to hostess gifts, school supplies to clothing and accessories. Personal Creations is based in Woodridge, Illinois.

Buy $18M

Seller(S) 1

SELLER

McEvoy Group

San Francisco, California, United States
Category Company
Sector Publishing
DESCRIPTION

McEvoy Group LLC is an independent trade publishing group.

DEAL STATS #
Overall 2 of 2
Sector (Publishing) 2 of 2
Type (Divestiture) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-08 becker&mayer!

Bellevue, Washington, United States

becker&mayer! is a creator, producer and manufacturer of innovative books for adults as well as engaging books and toy products for children.

Sell $10M
Mergr

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