Investment Summary

Piper Invests In Omlet

On November 23, 2021, private equity firm Piper invested in consumer products company Omlet

Investment Highlights
  • This is Piper’s 6th transaction in the Consumer Products sector.
  • This is Piper’s 34th transaction in the United Kingdom.

Investment Summary

Date 2021-11-23
Target Omlet
Sector Consumer Products
Investor(s) Piper
Deal Type Growth Capital

Target

Omlet

Banbury, United Kingdom
Omlet is an online design-led pet accessory brand on a mission to become the number one global brand-enhancing the experience of owning a pet for owners and pets alike. Omlet is based in Banbury, England.

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Investor(S) 1

Investor

Piper

London, United Kingdom

Category Private Equity Firm
Founded 1986
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Piper is a specialist private equity firm focused on investments in consumer brands with strong growth potential. Piper specifically targets high-growth, small to mid-sized companies in retail, leisure, and consumer products and services. The Firm works closely with management to build industry-leading companies. Prospective businesses are generally profitable with revenues of £5 to £25 million. Piper prefers companies based in the UK and invests up to £15 million per transaction. The Firm will consider both control and minority investment positions. Piper was formed in 1986 and is based in London, England.


DEAL STATS #
Overall 34 of 38
Sector: Consumer Products M&A 6 of 8
Type: Growth Capital M&A Deals 17 of 20
Country: United Kingdom M&A 34 of 38
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-11 Wild Nutrition

Lewes, United Kingdom

Wild Nutrition is a natural Food-Grown supplements that use the finest raw ingredients, in unique formulations, that work in harmony with the body. Wild Nutrition was formed in 2012 and is based in Lewes, England.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 Pet Food UK

Hertfordshire, United Kingdom

Pet Food UK is a premium dog and cat food and treats have been instrumental in growing the premium pet food category and educating people in the UK and internationally on the importance of good nutrition for their pets. Pet Food UK brands include Barking Heads, Meowing Heads, and AATU. Pet Food UK was founded in 2009 and is based in Hertfordshire, United Kingdom.

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