Add-on Acquisition • Automotive

Piper Exits Wattbike

On April 10, 2025, Interactive Strength invested in automotive company Wattbike from Piper

Investment Context
  • This is Interactive Strength’s 1st transaction in the Automotive sector.
  • This is Interactive Strength’s 1st transaction in the United Kingdom.

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Investment Summary

Date April 10, 2025
Target Wattbike
Sector Automotive
Investor(s) Interactive Strength
Sellers(s) Piper
Deal Type Add-on Acquisition

Target Company

Wattbike

Nottingham, United Kingdom
Wattbike is an exercise bike company focused on creating indoor bikes for consumer and commercial markets. Wattbike was founded in 2008 and is based in Nottingham, England.
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Investor Overview 1

Investor

Interactive Strength

Austin, Texas, United States

Category Company
Sector Consumer Products
Employees26
Revenue 5M USD (2024)
DESCRIPTION

Interactive Strength is a maker of premium smart home gyms and a provider of virtual personal training services under the FORME brand. Interactive Strength is based in Austin, Texas.


Deal Context for Investor #
Overall 3 of 3
Sector: Automotive 1 of 1
Type: Add-on Acquisition 3 of 3
Country: United Kingdom 1 of 1
Year: 2025 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-11 Sportstech

Berlin, Germany

Sportstech is a connected fitness and equipment company. Sportstech was founded in 2012 and is based in Berlin, Germany.

Buy -

Seller Profile 1

SELLER

Piper

London, United Kingdom

Category Private Equity Firm
Founded 1986
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Piper is a specialist private equity firm focused on investments in consumer brands with strong growth potential. Piper specifically targets high-growth, small to mid-sized companies in retail, leisure, and consumer products and services. The Firm works closely with management to build industry-leading companies. Prospective businesses are generally profitable with revenues of £5 to £25 million. Piper prefers companies based in the UK and invests up to £15 million per transaction. The Firm will consider both control and minority investment positions. Piper was formed in 1986 and is based in London, England.


Deal Context for Seller #
Overall 22 of 22
Sector: Automotive 1 of 1
Type: Add-on Acquisition 9 of 9
Country: United Kingdom 22 of 22
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-31 Martin Randall Travel

London, United Kingdom

Martin Randall Travel offers an unequaled range of tours and events focusing on art, architecture, music, archaeology, history, gardens, and gastronomy. Martin Randall Travel was founded in 1988 and is based in London, United Kingdom.

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