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M&A Deal Summary

Pinterest Acquires TVScientific

On December 11, 2025, Pinterest acquired marketing company TVScientific

Acquisition Highlights
  • This is Pinterest’s 1st transaction in the Marketing sector.
  • This is Pinterest’s 15th transaction in the United States.
  • This is Pinterest’s 11th transaction in California.

M&A Deal Summary
Date 2025-12-11
Target TVScientific
Sector Marketing
Buyer(s) Pinterest
Deal Type Add-on Acquisition

Target

TVScientific

Torrance, California, United States
TVScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. TVScientific offers a self-managed, cost-per-outcome (CPO) solution that automates and optimises TV buying, leveraging massive data to prove the true value of TV advertising. TVScientific is based in Torrance, California.

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Buyer(S) 1

Buyer

Pinterest

San Francisco, California, United States
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Pinterest is a social bookmarking site featuring a pinboard interface that showcases the user's interests.

DEAL STATS #
Overall 18 of 18
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 17 of 17
State: California M&A 11 of 11
Country: United States M&A 15 of 15
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 Yes

Burlingame, California, United States

Yes is an AI-powered shopping platform for fashion that enables users to shop a personalized feed based on the user's active input on brand, style, and size. Yes was founded in 2018 and is based in Burlingame, California.

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