Add-on Acquisition • Media

Piano Media AS Acquires Novosense

On October 30, 2012, Piano Media AS acquired media company Novosense

Acquisition Context

This is Piano Media AS’s 1st transaction in the Media sector.
This is Piano Media AS’s 1st transaction in the United States.
This is Piano Media AS’s 1st transaction in New York.

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M&A Deal Summary
Date	October 30, 2012
Target	Novosense
Sector	Media
Buyer(s)	Piano Media AS
Deal Type	Add-on Acquisition

Target Company

Novosense

Middle Village, New York, United States

Novosense is an innovator in real-time audience identification technology.

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Buyer Overview 1

Buyer

Piano Media AS

Bratislava, Slovakia

Category	Company
Founded	2011
Sector	Internet Software and Services

DESCRIPTION

Piano Media AS is the expert on paid content strategy with experience in launching paid content systems on 66 websites owned by 25 media groups including major internationally owned publishing houses.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2012	1 of 1

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