M&A Deal Summary

Phunware Acquires TapIt! Media Group

On January 3, 2013, Phunware acquired internet software and services company TapIt! Media Group for 23M USD

Acquisition Highlights
  • This is Phunware’s 1st transaction in the Internet Software and Services sector.
  • This is Phunware’s largest (disclosed) transaction.
  • This is Phunware’s 2nd transaction in the United States.
  • This is Phunware’s 2nd transaction in California.

M&A Deal Summary
Date 2013-01-03
Target TapIt! Media Group
Sector Internet Software and Services
Buyer(s) Phunware
Deal Type Add-on Acquisition
Deal Value 23M USD
Advisor(s) Siemer & Associates LLC (Financial)

Target

TapIt! Media Group

Irvine, California, United States
TapIt!™ is a leading global independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies, partners, brands and advertisers alike to accomplish successful mobile executions.

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Buyer(S) 1

Buyer

Phunware

Austin, Texas, United States
Category Company
Founded 2009
Sector Software
Employees25
Revenue 5M USD (2023)
DESCRIPTION

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated enterprise software platform for mobile that provides companies the products, solutions and data and services necessary to engage, manage and monetize their mobile application audiences globally at scale that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware was founded in 2009 and is based in Austin, Texas.

DEAL STATS #
Overall 2 of 4
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (California) 2 of 2
Country (United States) 2 of 4
Year (2013) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-12 GoTV Networks

Sherman Oaks, California, United States

GoTV Networks, Inc. enables media owners and brands to deliver compelling, personalized, highly engaging content experiences through feature-rich smart applications distributed to the widest audience possible.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-06 30 Second Software

Austin, Texas, United States

30 Second Software, Inc. (dba Digby) is a software as a service provider of mobile commerce solutions for top retailers.

Buy -
Mergr

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