M&A Deal Summary

Phoenix Strategy Investments Acquires Specialty Fitness & Entertainment Company

On January 1, 2021, private equity firm Phoenix Strategy Investments acquired consumer services company Specialty Fitness & Entertainment Company

Acquisition Highlights
  • This is Phoenix Strategy Investments’ 2nd transaction in the Consumer Services sector.
  • This is Phoenix Strategy Investments’ 6th transaction in the United States.

M&A Deal Summary

Date 2021-01-01
Target Specialty Fitness & Entertainment Company
Sector Consumer Services
Buyer(s) Phoenix Strategy Investments
Deal Type Buyout (LBO, MBO, MBI)

Target

Specialty Fitness & Entertainment Company

United States
Specialty Fitness & Entertainment Company provides specialty fitness, entertainment and sports training segment, with over 20 locations throughout the United States.

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Buyer(S) 1

DESCRIPTION

Phoenix Strategy Investments LLC is an entrepreneurial investment company focused on small to medium-sized privately-held businesses valued below $20 million. Prospective transaction types include management buyouts and growth financings. Sectors of interest include business services, consumer services, distribution, engineering, financial services, franchising, manufacturing, and marketing. Phoenix Strategy was formed in 2002 and is based in Portsmouth, Rhode Island.


DEAL STATS #
Overall 6 of 6
Sector: Consumer Services M&A 2 of 2
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 4
Country: United States M&A 6 of 6
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-19 TruFit Athletic Clubs

McAllen, Texas, United States

TruFit Athletic Clubs is an operator of an independent high-value, low-cost fitness club chain. TruFit Athletic Clubs was founded in 2006 and is based in McAllen, Texas.

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