M&A Deal Summary

Phoenix Marketing International Acquires Communicus

On August 4, 2021, Phoenix Marketing International acquired marketing company Communicus

Acquisition Highlights
  • This is Phoenix Marketing International’s 1st transaction in the Marketing sector.
  • This is Phoenix Marketing International’s 3rd transaction in the United States.
  • This is Phoenix Marketing International’s 1st transaction in Arizona.

M&A Deal Summary
Date 2021-08-04
Target Communicus
Sector Marketing
Buyer(s) Phoenix Marketing International
Deal Type Add-on Acquisition

Target

Communicus

Tucson, Arizona, United States
Communicus is an advertising consultant company that provides insights into how advertising campaigns build brands and motivate purchasing. Communicus' unique System 1-based diagnostic approaches to advertising research enable clients to gain a deep understanding of how all campaign elements are working together to drive in-market results for the brand. Communicus is based in Tucson, Arizona.

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Buyer(S) 1

Buyer

Phoenix Marketing International

Rhinebeck, New York, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Phoenix Marketing International is a custom market research company with a focus on the financial, consumer products, travel, automotive, and health care sectors. Phoenix MI helps Clients elevate their brand, refine their communications, and optimize their customer experience. Phoenix Marketing International was founded in 1999 and is based in Rhinebeck, New York.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Arizona) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-19 Synergistics Research

Atlanta, Georgia, United States

Synergistics Research Corp. is a provider of syndicated consumer and small business marketing research intelligence for the financial services industry. Synergistics Research was founded in 1981 and is based in Atlanta, Georgia.

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