M&A Deal Summary

Phenomenal Acquires Reductress

On August 10, 2022, Phenomenal acquired digital media company Reductress

Acquisition Highlights
  • This is Phenomenal’s 1st transaction in the Digital Media sector.
  • This is Phenomenal’s 1st transaction in the United States.
  • This is Phenomenal’s 1st transaction in New York.

M&A Deal Summary
Date 2022-08-10
Target Reductress
Sector Digital Media
Buyer(s) Phenomenal
Deal Type Add-on Acquisition

Target

Reductress

Brooklyn, New York, United States
Reductress is the first and only satire brand that takes on the outdated, sexist perspectives of popular women's media online and gives voice to marginalized communities and their everyday experiences. Reductress was founded in 2013 and is based in Brooklyn, New York.

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Buyer(S) 1

Buyer

Phenomenal

San Francisco, California, United States
Category Company
Founded 2017
Sector Media
DESCRIPTION

Phenomenal is a 360-degree media company that centers on women and historically excluded communities. By lifting up the stories, experiences, and talents of underrepresented groups, Phenomenal is helping to shift culture and build community power. Phenomenal was founded in 2017 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Mergr

Product

Company

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