Investment Summary

PHD Equity Exits Modern Rugs

On November 1, 2019, Flooring Direct invested in e-commerce company Modern Rugs from PHD Equity

Investment Highlights
  • This is Flooring Direct’s 1st transaction in the E-Commerce sector.
  • This is Flooring Direct’s 1st transaction in the United Kingdom.

Investment Summary

Date 2019-11-01
Target Modern Rugs
Sector E-Commerce
Investor(s) Flooring Direct
Sellers(s) PHD Equity
Deal Type Add-on Acquisition

Target

Modern Rugs

Newton Aycliffe, United Kingdom
Modern Rugs is an online rug retailer that offers an extensive selection of rugs in over 20,000 different design and size combinations catering for all tastes and markets. Modern Rugs was founded in 2009 and is based in Newton Aycliffe, England.

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Investor(S) 1

Investor

Flooring Direct

Ashbourne, United Kingdom

Category Company
Founded 2013
Sector E-Commerce
DESCRIPTION

Flooring Direct is an online platform designed to offer flooring products and equipment. Flooring Direct was founded in 2013 and is based in Ashbourne, England.


DEAL STATS #
Overall 1 of 1
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

PHD Equity


Category Private Equity Firm
Founded 2008
PE ASSETS 21M GBP
Size Small
Type Sector Agnostic
DESCRIPTION

PHD Equity Partners is a small UK investment group focused on minority investments. The Firm looks to invest up to £10 million to support buyouts, acquisitions, recaps, and restructurings. PHD Equity Partners is based in Daresbury, England.


DEAL STATS #
Overall 5 of 5
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
Country: United Kingdom M&A 5 of 5
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-28 Auto Marine Cables

Worsley, United Kingdom

Auto Marine Cables provides OEM and aftermarket parts to the automotive and marine industries. Auto Marine Cables was founded in 1964 and is based in Worsley, England.

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