Buyout (LBO, MBO, MBI) • Consumer Products

Petra Capital Partners and Transition Capital Partners Acquire Apollo Brands

On July 1, 2012, private equity firm Petra Capital Partners and family office Transition Capital Partners acquired consumer products company Apollo Brands

Acquisition Context
  • This is Petra Capital Partners’ 2nd and Transition Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Petra Capital Partners’ 26th and Transition Capital Partners’ 17th transaction in the United States.
  • This is Petra Capital Partners’ 7th and Transition Capital Partners’ 8th transaction in Texas.

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M&A Deal Summary

Date July 1, 2012
Target Apollo Brands
Sector Consumer Products
Buyer(s) Petra Capital Partners
Transition Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Apollo Brands

Dallas, Texas, United States
Apollo Brands is an operator of consumer products company that offers its retail partners and consumers quality products at an unsurpassed value by leveraging its expertise in designing and sourcing innovative goods. Apollo Brands is based in Dallas, Texas.
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Buyers Overview 2

Buyer

Petra Capital Partners

Nashville, Tennessee, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Petra Capital Partners is a private investment firm that invests in US-based, high-growth businesses operating in the business services, healthcare services, media/publishing, telecom, IT, and information services sectors. Target companies are generally cash-flow positive with revenues in excess of $10 million and growth rates above 20%. Petra can commit up to $20 million per transaction. The Firm typically invests in subordinated debentures with warrants to purchase equity securities. Petra Capital Partners is licensed as a SBIC. The Firm was formed in 1996 and is based in Nashville, Tennessee.


Deal Context for Buyer #
Overall 26 of 55
Sector: Consumer Products 2 of 2
Type: Buyout (LBO, MBO, MBI) 12 of 25
State: Texas 7 of 15
Country: United States 26 of 55
Year: 2012 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-14 Urgent Team

Nashville, Tennessee, United States

Urgent Team operates urgent care clinics that offer quality, affordable and efficient health care during an expanded weekday and weekend hours on a walk-in basis. Urgent Team was founded in 2011 and is based in Nashville, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-08 Air Serv

Atlanta, Georgia, United States

Air Serv Corp. provides in-airport services to major airlines and air transportation companies. Services include bus transportation of airline employees from remote parking lots to the terminal, baggage handling, skycap services, ticket verification, cabin cleaning and wheelchair services.

Sell $158M
Buyer

Transition Capital Partners

Southlake, Texas, United States

Investor Investor Investor Investor


Category Family Office
Founded 1993
Size Small
Type Sector Agnostic
DESCRIPTION

Transition Capital Partners is a private investment firm focused on leveraged recapitalizations of entrepreneurial service-based businesses. Transition generally looks for high-growth companies with $3 million to $20 million of EBITDA where the firm can help position the company for the next level of growth. Sectors of interest include healthcare services, non-asset based logistics, retail, alternative energy and services, security services, direct marketing, software, branded food/beverage, education, telecom, oil/gas services, and outsourcing. The Firm is affiliated with family office Patterson Thoma Investments. Transition Capital Partners was formed in 1993 and is based in Southlake, Texas.


Deal Context for Buyer #
Overall 17 of 29
Sector: Consumer Products 1 of 2
Type: Buyout (LBO, MBO, MBI) 14 of 20
State: Texas 8 of 17
Country: United States 17 of 29
Year: 2012 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-04-01 La-tex Pump and Transportation

Homer, Iowa, United States

LA-tex Pump & Transportation LLC is a provider of housing accommodation systems and equipment rental services to the oil and gas drilling industry. La-tex Pump and Transportation is based in Homer, Iowa.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-19 Santé Pediatric Services

Frisco, Texas, United States

Santé Pediatric Services is a provider of pediatric rehabilitation services in the state. The Company offers customizable therapy programs for children that include Speech & Language Pathology, Physical Therapy and Occupational Therapy in both clinic and/or home settings.

Sell -