M&A Deal Summary

Peterson Partners and Otter Capital Acquire Rev360

On January 1, 2014, asset manager Peterson Partners and private equity firm Otter Capital acquired software company Rev360

Acquisition Highlights
  • This is Peterson Partners’ 4th and Otter Capital’s 1st transaction in the Software sector.
  • This is Peterson Partners’ 36th and Otter Capital’s 8th transaction in the United States.
  • This is Peterson Partners’ 1st and Otter Capital’s 1st transaction in Colorado.

M&A Deal Summary

Date 2014-01-01
Target Rev360
Sector Software
Buyer(s) Peterson Partners
Otter Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Rev360

Louisville, Colorado, United States
Rev360 provides services and partnership opportunities to optometrists. Rev360 delivers RevolutionEHR and a growing suite of practice advancement solutions to RevolutionEHR users. Rev360 was founded in 2007 and is based in Louisville, Colorado.

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Buyer(S) 2

Buyer

Peterson Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1995
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peterson Partners is a private equity firm that targets investments in lower middle-market growth companies located in the Western US. Peterson looks to commit between $5 and $25 million of equity in companies generating sales of at least $5 million. Sectors of interest include consumer products and services, business services, and manufacturing. Peterson Partners was formed in 1995 and is based in Salt Lake City, Utah.


DEAL STATS #
Overall 42 of 58
Sector: Software M&A 4 of 7
Type: Buyout (LBO, MBO, MBI) M&A Deals 21 of 25
State: Colorado M&A 1 of 1
Country: United States M&A 36 of 51
Year: 2014 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-01 Mindshare Technologies

Salt Lake City, Utah, United States

Mindshare Technologies, Inc. is an industry leader in the rapidly growing “Voice of the Customer” space, with a particular emphasis on servicing multi-unit restaurant chains, retail establishments, and call centers. Services consist of collecting end-customer feedback, analyzing that data, and delivering actionable insights to the appropriate client personnel. Clients can access their data and reports through an online interface at anytime and are additionally supported by a dedicated account manager. The company is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-15 EquityMetrix

Dallas, Texas, United States

EquityMetrix LLC is the leading expert in revenue recovery, land data management, and land data assurance.

Buy -
Buyer

Otter Capital

Woodside, California, United States

Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Otter Capital is an unsponsored private equity firm focused on investments in growth companies. Otter looks for businesses demonstrating high barriers to entry and other competitive advantages. The Firm typically partners with management when pursuing transactions. Otter Capital is based in Palo Alto, California.


DEAL STATS #
Overall 9 of 10
Sector: Software M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 4
State: Colorado M&A 1 of 1
Country: United States M&A 8 of 9
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-16 AgraQuest

Davis, California, United States

Agraquest is a leading developer of biopesticides. Agraquest leverages its proprietary screening technology and microorganism database to discover, develop, manufacture and market safe and effective natural pest management products for agricultural and other markets. Mr. Pasquesi serves as a director of Agraquest.

Sell $425M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-07 BioConsortia

Davis, California, United States

BioConsortia is an operator of a proprietary R&D platform to discover and develop innovative microbial communities (consortia) to improve crop trait performance and increase crop yield. BioConsortia was founded in 2014 and is based in Davis, California.

Buy -