M&A Deal Summary

Pete and Gerry s Organics Acquires Pasture Brands

On January 29, 2025, Pete and Gerry s Organics acquired business services company Pasture Brands from Benford Capital Partners

Acquisition Highlights
  • This is Pete and Gerry s Organics’ 1st transaction in the Business Services sector.
  • This is Pete and Gerry s Organics’ 2nd transaction in the United States.
  • This is Pete and Gerry s Organics’ 2nd transaction in Iowa.

M&A Deal Summary

Date 2025-01-29
Target Pasture Brands
Sector Business Services
Buyer(s) Pete and Gerry s Organics
Sellers(s) Benford Capital Partners
Deal Type Add-on Acquisition

Target

Pasture Brands

Kalona, Iowa, United States
Pasture Brands is formed for an add-on acquisition of beverage and refrigerated food product companies. Pasture Brands Holdings was founded in 2021 and is based in Kalona, Iowa.

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Buyer(S) 1

Buyer

Pete and Gerry s Organics

Monroe, New Hampshire, United States

Category Company
Founded 1950
Sector Agriculture
DESCRIPTION

Pete and Gerry's Organics has been raising chickens for three generations and is totally committed to bringing consumers the highest-quality organic, free-range, and pasture-raised eggs possible via its quality brands, including Pete and Gerry’s Organic, Nellie’s Free Range, and Consider Pastures. Pete and Gerry's Organics is a values-led company dedicated to the humane treatment of animals and supporting small family farms that follow the strictest standards of humane animal treatment, safety, and environmental sustainability. Pete and Gerry's Organics was formed in 1950 and is based in Monroe, New Hampshire.


DEAL STATS #
Overall 2 of 2
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Iowa) 2 of 2
Country (United States) 2 of 2
Year (2025) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-28 Farmers Hen House

Kalona, Iowa, United States

Farmers Hen House sources, processes, packages and sells branded and private label specialty eggs, focusing on premium varieties such as organic, free range, and pasture raised, to leading natural, supermarket, mass, and club channel customers. Farmers Hen House was founded in 1997 and is based in Kalona, Iowa.

Buy -

Seller(S) 1

SELLER

Benford Capital Partners

Chicago, Illinois, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Benford Capital Partners is a private equity investment firm focused on leveraged buyouts and recapitalizations of smaller, lower middle-market companies in the US and Canada. Benford targets niche manufacturers, unique service companies and specialty distributors with minimum sales of $5 million, and at least $2 million in EBITDA. Avoided industries/transactions include retail, restaurants, software, start-ups, real estate, commodity products, and biotech. Benford Capital Partners was formed in 2004 and is based in Chicago, Illinois.


DEAL STATS #
Overall 12 of 12
Sector (Business Services) 3 of 3
Type (Add-on Acquisition) 7 of 7
State (Iowa) 1 of 1
Country (United States) 12 of 12
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-08 Droplet Measurement Technologies

Longmont, Colorado, United States

Droplet Measurement Technologies is a manufacturer of scientific cloud and aerosol particle measurement instruments. Droplet Measurement Technologies was founded in 1987 and is based in Longmont, Colorado.

Sell -