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  6. Pete and Gerry s Organics Acquires Farmers Hen House

M&A Deal Summary

Pete and Gerry s Organics Acquires Farmers Hen House

On January 28, 2025, Pete and Gerry s Organics acquired food company Farmers Hen House from Pasture Brands

Acquisition Highlights
  • This is Pete and Gerry s Organics’ 1st transaction in the Food sector.
  • This is Pete and Gerry s Organics’ 1st transaction in the United States.
  • This is Pete and Gerry s Organics’ 1st transaction in Iowa.

M&A Deal Summary
Date 2025-01-28
Target Farmers Hen House
Sector Food
Buyer(s) Pete and Gerry s Organics
Sellers(s) Pasture Brands
Deal Type Divestiture

Target

Farmers Hen House

Kalona, Iowa, United States
Farmers Hen House sources, processes, packages and sells branded and private label specialty eggs, focusing on premium varieties such as organic, free range, and pasture raised, to leading natural, supermarket, mass, and club channel customers. Farmers Hen House was founded in 1997 and is based in Kalona, Iowa.

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Buyer(S) 1

Buyer

Pete and Gerry s Organics

Monroe, New Hampshire, United States
Category Company
Founded 1950
Sector Agriculture
DESCRIPTION

Pete and Gerry's Organics has been raising chickens for three generations and is totally committed to bringing consumers the highest-quality organic, free-range, and pasture-raised eggs possible via its quality brands, including Pete and Gerry’s Organic, Nellie’s Free Range, and Consider Pastures. Pete and Gerry's Organics is a values-led company dedicated to the humane treatment of animals and supporting small family farms that follow the strictest standards of humane animal treatment, safety, and environmental sustainability. Pete and Gerry's Organics was formed in 1950 and is based in Monroe, New Hampshire.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
State (Iowa) 1 of 2
Country (United States) 1 of 2
Year (2025) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-29 Pasture Brands

Kalona, Iowa, United States

Pasture Brands is formed for an add-on acquisition of beverage and refrigerated food product companies. Pasture Brands Holdings was founded in 2021 and is based in Kalona, Iowa.

Buy -

Seller(S) 1

SELLER

Pasture Brands

Kalona, Iowa, United States
Category Company
Founded 2021
Sector Business Services
DESCRIPTION

Pasture Brands is formed for an add-on acquisition of beverage and refrigerated food product companies. Pasture Brands Holdings was founded in 2021 and is based in Kalona, Iowa.

DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
State (Iowa) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-22 Pillars Yogurt

Framingham, Massachusetts, United States

Pillars Yogurt is a label drinkable yogurt brand sold at conventional and natural retailers. Pillars Yogurt was founded in 2016 and is based in Framingham, Massachusetts.

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