M&A Deal Summary

Perwyn and SilverTree Equity Acquire SALESmanago

On November 30, 2021, family office Perwyn and private equity firm SilverTree Equity acquired internet software and services company SALESmanago from 3TS Capital Partners

Acquisition Highlights
  • This is Perwyn’s 3rd and SilverTree Equity’s 3rd transaction in the Internet Software and Services sector.
  • This is Perwyn’s 1st and SilverTree Equity’s 1st transaction in Poland.

M&A Deal Summary

Date 2021-11-30
Target SALESmanago
Sector Internet Software and Services
Buyer(s) Perwyn
SilverTree Equity
Sellers(s) 3TS Capital Partners
Deal Type Secondary Buyout

Target

SALESmanago

Cracow, Poland
SALESmanago is a cloud-based online marketing automation platform used by over 5,000 companies all over the world that manage databases of over 200 mln customers. Using the power of real-time website and mobile application behavior analysis SALESmanago enables clients to fully personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences), and mobile marketing (push and in-app messages). SALESmanago was founded in 2011 and is based in Cracow, Poland.

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Buyer(S) 2

Buyer
DESCRIPTION

Perwyn is a privately-funded investment firm that seeks to invest in development capital and buyout transactions of businesses valued from £100 to £500 million. Perwyn prefers to be the first round of institutional capital and will consider opportunities throughout the UK and Western Europe. In addition investing equity capital, Perwyn also provides flexible debt capital to companies, investing £5 to £25 million per deal. Perwyn was established in 2013 and is headquartered in London.


DEAL STATS #
Overall 16 of 26
Sector: Internet Software and Services M&A 3 of 5
Type: Secondary Buyout M&A Deals 5 of 9
Country: Poland M&A 1 of 1
Year: 2021 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-24 Velos IoT

Saint Helier, Channel Islands

Velos IoT is a global cellular IoT connectivity and carrier-neutral Internet of Things (‘IoT’) platform provider. Velos IoT is based in Saint Helier, Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-02 Barfer’s Wellfood

Berlin, Germany

Barfer’s Wellfood is a raw food company that provides a more natural, high-protein diet for domestic dogs and cats through a variety of raw meat, bones, and other uncooked ingredients. Barfer’s brand offers more than 200 products through their online shop and distributes orders across Germany via their integrated logistics center. Barfer’s Wellfood was founded in 2011 and is based in Berlin, Germany.

Buy -
DESCRIPTION

SilverTree Equity is a tech focused private equity firm focused on investing in software, technology, and technology-enabled services companies. The Firm looks to commit €5 to €40 million in lower middle-market businesses with €5 to €120 million in revenue. Prospective transaction situations include buyouts, divestitures, consolidations, growth capital financings, special situations, and take privates. SilverTree Equity was formed in 2018 and is headquartered in London.


DEAL STATS #
Overall 4 of 6
Sector: Internet Software and Services M&A 3 of 4
Type: Secondary Buyout M&A Deals 2 of 3
Country: Poland M&A 1 of 1
Year: 2021 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-18 Fenergo

Dublin, Ireland

Fenergo is a provider of Client Lifecycle Management software solutions for investment banks, capital market firms, and private banks. Fenergo was founded in 2008 and is based in Dublin, Ireland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-03 XTEL Group

Casalecchio di Reno, Italy

XTEL Group is a provider of trade promotion management and optimization software and services to the consumer-packaged goods (CPG) industry. XTEL Group is based in Casalecchio di Reno, Italy.

Buy -

Seller(S) 1

SELLER

3TS Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

3TS Capital Partners is a private equity firm that targets buyout and expansion capital investments in Central and Northern Europe. 3TS primarily targets growth tech businesses operating in the communications, internet, media, and technology-enabled services sectors. 3TS typically holds investments for three to five years. 3TS Capital Partners was formed in 1999 and is based in Helsinki, Finland.


DEAL STATS #
Overall 18 of 23
Sector: Internet Software and Services M&A 5 of 7
Type: Secondary Buyout M&A Deals 5 of 6
Country: Poland M&A 7 of 8
Year: 2021 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-03 InternetCorp

București, Romania

InternetCorp is one of the top on-line publishers in Romania, among the online publications it publishes being Wall-Street.ro (the most read online business daily in Romania), Kudika.ro (the most popular female lifestyle portal ) and 9 AM. ro (one of the main news sites in .ro). InternetCorp was founded in 2004 and is based in București, Romania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-09 Parsek Information Technologies

Vienna, Austria

Parsek Information Technologies is a healthcare IT specialist, which provides collaboration and integration platforms and solutions to various stakeholders in the health and care markets. Its enterprise-grade collaboration and integration platform Vitaly, connects physicians, hospitals, post-care institutions, rehabilitation centers, health insurers, service providers, and of course patients. Parsek Information Technologies is based in Vienna, Austria.

Sell -