M&A Deal Summary

Personify Acquires MemberClicks

On December 23, 2020, Personify acquired software company MemberClicks from Five Elms Capital and Level Equity Management

Acquisition Highlights
  • This is Personify’s 2nd transaction in the Software sector.
  • This is Personify’s 1st transaction in the United States.
  • This is Personify’s 1st transaction in Georgia.

M&A Deal Summary
Date 2020-12-23
Target MemberClicks
Sector Software
Buyer(s) Personify
Sellers(s) Five Elms Capital
Level Equity Management
Deal Type Add-on Acquisition
Advisor(s) JMP Securities (Financial)

Target

MemberClicks

Atlanta, Georgia, United States
MemberClicks LLC is a provider of all-in-one membership management solution and a refreshing support experience that small-staff associations actually love. MemberClicks works with more than 1,600 organizations throughout North America. MemberClicks was founded in 1998 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Personify

Austin, Texas, United States
Category Company
Founded 1996
Sector Software
DESCRIPTION

Personify is a provider of software solutions for member-focused organizations. Personify offers products and services that enable organizations to acquire, engage and optimize relationships with their constituents. Personify captures and provides insight across all constituent interactions, allowing associations and nonprofit organizations to drive productivity and maximize revenue. Personify was founded in 1996 and is based in Austin, Texas.

DEAL STATS #
Overall 2 of 3
Sector (Software) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (Georgia) 1 of 1
Country (United States) 1 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-26 Wild Apricot

Toronto, Ontario, Canada

Wild Apricot, Inc. is a top-rated membership management software provider, to further their shared mission of serving and empowering constituent-focused organizations. Wild Apricot provides an all-in-one membership management software to over 22,000 small associations, clubs and nonprofits to help them manage their website, membership, events, emails and payments.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-31 GTR

Matthews, North Carolina, United States

GTR provides solutions for event professionals and modern experiences for attendees. GTR's easy-to-use software, along with expert services for badge printing, online registration, lead retrieval, and attendance tracking. GTR was founded in 1995 and is based in Matthews, North Carolina.

Buy -

Seller(S) 2

SELLER

Five Elms Capital

Kansas City, Missouri, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2006
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Five Elms Capital is a private investment firm focused on investing $5 to $75 million in bootstrapped business services companies with $2 to $20 million in rev enue. The Firm will consider providing growth capital or to support shareholder liquidity needs. Five Elms Capital was formed in 2006 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 11 of 17
Sector (Software) 2 of 5
Type (Add-on Acquisition) 8 of 13
State (Georgia) 1 of 1
Country (United States) 10 of 14
Year (2020) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Panopta

Chicago, Illinois, United States

Panopta LLC is a SaaS platform that provides full-stack visibility and automated management of the health of an enterprise network, including servers, network devices, containers, applications, databases, virtual appliances, and cloud infrastructure. Panopta was founded in 2007 and is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-02 Karbon

Sausalito, California, United States

Karbon provides a truly collaborative platform for accounting firms to manage workflows, communicate with teams and deliver exceptional client work. Karbon was founded in 2014 and is based in Sausalito, California.

Buy -
SELLER

Level Equity Management

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Level Equity Management LLC is a private investment firm focused on providing equity and structured capital to growth businesses. Sectors of interest include e-commerce, healthcare services, IT, internet software, and media. Level Equity Management was formed in 2009 and is based in New York City.

DEAL STATS #
Overall 8 of 22
Sector (Software) 2 of 4
Type (Add-on Acquisition) 4 of 10
State (Georgia) 2 of 4
Country (United States) 7 of 20
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-14 NinjaCat

Wilmington, Delaware, United States

NinjaCat is a unified marketing analytics platform offering dashboards, reporting, monitoring, business intelligence, call tracking, fully managed data warehouse, and a universal data API all in one platform and designed for scale. NinjaCat is trusted by hundreds of the world's leading agencies, publishers, and media companies. NinjaCat was founded in 2013 and is based in Wilmington, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-08 GuestXM

Dallas, Texas, United States

GuestXM provides software as a service, research and analysis to companies in restaurant industry. GuestXM was founded in 1995 and is based in Dallas, Texas.

Sell -
Mergr

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