M&A Deal Summary

Pernod Ricard Acquires Rabbit Hole Whiskey

On June 14, 2019, Pernod Ricard acquired beverage company Rabbit Hole Whiskey

Acquisition Highlights
  • This is Pernod Ricard’s 6th transaction in the Beverages sector.
  • This is Pernod Ricard’s 2nd transaction in the United States.
  • This is Pernod Ricard’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2019-06-14
Target Rabbit Hole Whiskey
Sector Beverages
Buyer(s) Pernod Ricard
Deal Type Add-on Acquisition

Target

Rabbit Hole Whiskey

Louisville, Kentucky, United States
Rabbit Hole Whiskey produces a range of award-winning spirits from its iconic distillery in the heart of Louisville. Its Straight Bourbon and Rye whiskeys are distilled in a Vendôme copper column still with rigorously selected cereals.

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Buyer(S) 1

Buyer

Pernod Ricard

Paris, France
Category Company
Founded 1805
Sector Beverages
Employees20,617
Revenue 12.1B EUR (2023)
DESCRIPTION

Pernod Ricard produces and sells wines and spirits. Pernod Ricard was founded in 1805 and is based in Paris, France.

DEAL STATS #
Overall 6 of 10
Sector (Beverages) 6 of 10
Type (Add-on Acquisition) 4 of 8
State (Kentucky) 1 of 1
Country (United States) 2 of 3
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-17 Malfy

New York, United States

Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom, and Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-28 Castle Brands

New York, New York, United States

Castle Brands, Inc. is a developer and international marketer of premium beverage alcohol brands. Castle Brands, Inc. offers premium and super-premium rums, whiskey, liqueurs, vodka, tequila, wine, amaretto, and other spirits, as well as ginger beer and ready-to-drink cocktails. Castle Brands was established in 2009 and is based in New York City.

Buy $223M
Mergr

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