Investment Summary

Permira Invests In GWI

On February 1, 2022, private equity firm Permira invested in marketing company GWI

Investment Highlights
  • This is Permira’s 2nd transaction in the Marketing sector.
  • This is Permira’s 31st transaction in the United Kingdom.

Investment Summary

Date 2022-02-01
Target GWI
Sector Marketing
Investor(s) Permira
Deal Type Venture

Target

GWI

London, United Kingdom
GWI delivers global insights at scale, representing the views of 2.7 billion, digitally-connected consumers. GWI provides data about consumers’ demographics, preferences, and behavioral attitudes across 48 countries to help the world’s top brands, agencies, and media organizations gain a deep understanding of their audiences. GWI was founded in 2009 and is based in London, United Kingdom.

Search 215,058 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

Permira

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1985
PE ASSETS 80.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.


DEAL STATS #
Overall 152 of 171
Sector: Marketing M&A 2 of 2
Type: Venture M&A Deals 7 of 7
Country: United Kingdom M&A 31 of 34
Year: 2022 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-20 Kedrion

Lucca, Italy

Kedrion is engaged in development, manufacture, and distribution of a broad range of protein products derived from human plasma. Kedrion was founded in 2001 and is based in Lucca, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 Althea

Rome, Italy

Althea is a Pan-European independent provider of integrated healthcare technology management. Althea operates as an outsourced technological partner for the provision of managed services and multivendor maintenance of the entire medical equipment portfolio in public and private healthcare organisations. Across multiple technologies - from biomedical equipment to advanced diagnostic imaging & radiology. Althea was founded in 2014 and is based in Rome, Italy.

Sell -