Divestiture • Education

Permira Acquires English First Kids & Teens

On July 28, 2020, private equity firm Permira acquired education company English First Kids & Teens from EF Education First

Acquisition Context
  • This is Permira’s 4th transaction in the Education sector.
  • This is Permira’s 2nd transaction in Switzerland.

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M&A Deal Summary

Date July 28, 2020
Target English First Kids & Teens
Sector Education
Buyer(s) Permira
Sellers(s) EF Education First
Deal Type Divestiture

Target Company

English First Kids & Teens

Lucerne, Switzerland
English First Kids & Teens is a premium child development and education brand in China and Indonesia. The company offers differentiated enrichment courses based on a proprietary curriculum of interactive digital content. English First Kids & Teens was founded in 1997 and is headquartered in Lucerne, Switzerland.
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Buyer Overview 1

Buyer

Permira

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1985
PE ASSETS 80.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.


Deal Context for Buyer #
Overall 137 of 171
Sector: Education 4 of 4
Type: Divestiture 17 of 18
Country: Switzerland 2 of 2
Year: 2020 5 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-02 mParticle

New York, New York, United States

mParticle is the customer data platform for every screen. Sophisticated marketers at companies including Starwood, NBC Universal, Spotify, and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. mParticle was founded in 2012 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-29 Pepperjam

Wilkes-Barre, Pennsylvania, United States

Pepperjam LLC is a performance marketing solutions provider powering growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment, and brand safety solution. Pepperjam was founded in 1999 and is based in Wilkes-Barre, Pennsylvania.

Sell -

Seller Profile 1

SELLER

EF Education First

Lucerne, United States

Category Company
Founded 1965
Sector Education
DESCRIPTION

EF Education First is an international education company that specializes in language training, educational travel, academic degree programs, and cultural exchange. EF Education First was founded in 1965 and based in Lucerne, Switzerland.


Deal Context for Seller #
Overall 1 of 1
Sector: Education 1 of 1
Type: Divestiture 1 of 1
Country: Switzerland 1 of 1
Year: 2020 1 of 1

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