M&A Deal Summary

Permira Acquires Debitel France SA

On June 1, 2004, private equity firm Permira acquired communications company Debitel France SA from Swisscom for 842M EUR

Acquisition Highlights
  • This is Permira’s 4th transaction in the Communications sector.
  • This is Permira’s 39th largest (disclosed) transaction.
  • This is Permira’s 2nd transaction in France.
Investment Fate
  • Debitel France SA was sold to a publicly-traded strategic buyer in 2008 for 1.6B EUR.

M&A Deal Summary
Date 2004-06-01
Target Debitel France SA
Sector Communications
Buyer(s) Permira
Sellers(s) Swisscom
Deal Type Divestiture
Deal Value 842M EUR

Target

Debitel France SA

Chaville, France
Debitel France SA is a mobile service provider in Europe, offering a wide range of ecommunication products mobile and fixed-line telephony as well internet services.

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Buyer(S) 1

Buyer

Permira

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 75.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.

DEAL STATS #
Overall 41 of 161
Sector (Communications) 4 of 7
Type (Divestiture) 6 of 18
Country (France) 2 of 7
Year (2004) 3 of 7
Size (of disclosed) 39 of 62
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-02-13 New Look Retail Group

London, United Kingdom

New Look Retail Group is a specialty retailer of value fashion apparel and is the second largest womenswear retailer in the UK and now has over 1,000 stores worldwide, in the UK and Republic of Ireland, Europe, the Middle East, Singapore, Russia, and Poland. New Look was founded in 1969 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-09-01 Maxeda B.V.

Amsterdam, Netherlands

Maxeda is a non-food retailer in the Benelux area with leading positions in the department store, DIY, apparel and consumer electronics sectors.

Buy €2.4B

Seller(S) 1

SELLER

Swisscom

Bern, Switzerland
Category Company
Founded 1998
Sector Communications
Employees19,936
Revenue 11.1B CHF (2023)
DESCRIPTION

Swisscom is an entity which offers telecommunication services mainly in Switzerland and Italy. Swisscom was founded in 1852 and is based in Bern, Switzerland.

DEAL STATS #
Overall 2 of 4
Sector (Communications) 2 of 3
Type (Divestiture) 1 of 3
Country (France) 1 of 1
Year (2004) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-12-18 Sterling Cellular

Silver Spring, Maryland, United States

Sterling Cellular offers voice services over wireless networks to rural customers in the Southeastern.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-09-07 Betty Holding AG

Zurich, Swaziland

Betty Holding AG is a service and technology provider for interactive television. Based on the proprietary Betty-technology, TV-stations or TV-operators operate an interactive TV-platform for i.e. gaming, voting or shopping where tv-viewer and TV-stations communicate real-time and seamlessly.

Buy -
Mergr

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