Add-on Acquisition • Digital Media

Perkin Industries Acquires I Love My Dog So Much

On July 12, 2021, Perkin Industries acquired digital media company I Love My Dog So Much

Acquisition Context

This is Perkin Industries’ 1st transaction in the Digital Media sector.
This is Perkin Industries’ 1st transaction in the United States.
This is Perkin Industries’ 1st transaction in Massachusetts.

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M&A Deal Summary
Date	July 12, 2021
Target	I Love My Dog So Much
Sector	Digital Media
Buyer(s)	Perkin Industries
Deal Type	Add-on Acquisition

Target Company

I Love My Dog So Much

Winthrop, Massachusetts, United States

I Love My Dog So Much is an American-based online magazine focused on dogs, including entertainment, wellness, educational resources for pet owners, advocacy, inspiring stories, and animal rescue. I Love My Dog So Much has 5,725,000 Facebook fans with 45 million ad impressions. As a mission-driven brand, I Love My Dog So Much inspires their audience to help the animals they love through their non-profit foundation. I Love My Dog So Much is based in Winthrop, Massachusetts.

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