M&A Deal Summary

Perkbox Acquires Loyalty Bay

On November 17, 2017, Perkbox acquired internet software and services company Loyalty Bay

Acquisition Highlights
  • This is Perkbox’s 1st transaction in the Internet Software and Services sector.
  • This is Perkbox’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2017-11-17
Target Loyalty Bay
Sector Internet Software and Services
Buyer(s) Perkbox
Deal Type Add-on Acquisition

Target

Loyalty Bay

London, United Kingdom
Loyalty Bay is a global SaaS platform for the automated delivery of digital rewards. Loyalty Bay digitises the process of rewarding customers at important touch points, from on boarding to purchasing, upselling and referring friends, cementing complaint resolution and rewarding long term loyalty. Loyalty Bay provides rewards for their customers in 21 markets globally.

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Buyer(S) 1

Buyer

Perkbox

London, United Kingdom

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Perkbox has built one of the UK’s most successful digital engagement platforms, offering employers a wide choice of financial, health and wellbeing perks with which to recognise and reward their employees. Perkbox helps companies of all sizes attract, motivate and retain staff by creating a positive and supportive working culture. Perkbox was founded in 2010 and is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2017 M&A 1 of 1