M&A Deal Summary

Periscope Equity Acquires Reptrak

On November 19, 2024, private equity firm Periscope Equity acquired internet software and services company Reptrak from Catalyst Investors

Acquisition Highlights
  • This is Periscope Equity’s 2nd transaction in the Internet Software and Services sector.
  • This is Periscope Equity’s 16th transaction in the United States.
  • This is Periscope Equity’s 2nd transaction in Massachusetts.

M&A Deal Summary

Date 2024-11-19
Target Reptrak
Sector Internet Software and Services
Buyer(s) Periscope Equity
Sellers(s) Catalyst Investors
Deal Type Secondary Buyout
Advisor(s) BrightTower (Financial)

Target

Reptrak

Boston, Massachusetts, United States
Reptrak is a cloud-based corporate reputation intelligence platform providing trusted data and insights about a company’s corporate reputation and other intangible assets by measuring how stakeholders feel, think, and act toward the company. Reptrak was founded in 2004 and is based in Boston, Massachusetts.

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Buyer(S) 1

DESCRIPTION

Periscope Equity is a private equity firm focused on acquiring lower middle-market tech-enabled business services companies. Periscope pursues companies valued up to $40 million with $10 to $50 million in revenue. Specific areas of interest include healthcare services, marketing services, business process outsourcing, SaaS, and security services. Periscope Equity was formed in 2007 and is based in Chicago, Illinois.


DEAL STATS #
Overall 16 of 16
Sector (Internet Software and Services) 2 of 2
Type (Secondary Buyout) 3 of 3
State (Massachusetts) 2 of 2
Country (United States) 16 of 16
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-10 Ehouse Studio

Charleston, South Carolina, United States

Ehouse Studio is a premier e-commerce agency and Shopify Plus Partner offers comprehensive e-commerce services tailored for mid-market and enterprise organizations. Ehouse Studio is based in Charleston, South Carolina.

Buy -

Seller(S) 1

SELLER

Catalyst Investors

New York, New York, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1999
PE ASSETS 377M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Catalyst Investors is a specialist private equity firm that targets investments in the media, communications and internet services industries. Specific areas of interest include, video and audio content and distribution, print and online publishing, out-of-home advertising, music publishing, wireless voice and data, wireless spectrum and other infrastructure, outsourced applications providers / software as a service (SAAS), subscription based services, and online advertising. Catalyst looks for the growth companies located in the US and Canada requiring $10 to $60 million in capital. Catalyst prefers businesses with 'high-margin economics', 'defensible market positions', and 'recurring revenues'. Catalyst was formed in 1999 and is based in New York.


DEAL STATS #
Overall 39 of 39
Sector (Internet Software and Services) 11 of 11
Type (Secondary Buyout) 6 of 6
State (Massachusetts) 2 of 2
Country (United States) 37 of 37
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-16 Datavail

Broomfield, Colorado, United States

Datavail is a provider of remote database administration (DBA) services in North America. Datavail offers 24/7 managed database services, database design, architecture, and staffing. The company specializes in Oracle, Oracle E-Business Suite, Microsoft SQL Server, MySQL, MongoDB, DB2 and SharePoint, and provides flexible onsite, offsite, and offshore delivery options to meet each customer's unique business needs. Datavail was founded in 2007 and is based in Broomfield, Colorado.

Sell -