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M&A Deal Summary

Periscope Equity Acquires Reptrak

On November 19, 2024, private equity firm Periscope Equity acquired internet software and services company Reptrak from Catalyst Investors

Acquisition Highlights
  • This is Periscope Equity’s 2nd transaction in the Internet Software and Services sector.
  • This is Periscope Equity’s 16th transaction in the United States.
  • This is Periscope Equity’s 2nd transaction in Massachusetts.

M&A Deal Summary
Date 2024-11-19
Target Reptrak
Sector Internet Software and Services
Buyer(s) Periscope Equity
Sellers(s) Catalyst Investors
Deal Type Secondary Buyout
Advisor(s) BrightTower (Financial)

Target

Reptrak

Boston, Massachusetts, United States
Reptrak is a cloud-based corporate reputation intelligence platform providing trusted data and insights about a company’s corporate reputation and other intangible assets by measuring how stakeholders feel, think, and act toward the company. Reptrak was founded in 2004 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Periscope Equity

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2007
Size Small
Type Sector Focused
DESCRIPTION

Periscope Equity is a private equity firm focused on acquiring lower middle-market tech-enabled business services companies. Periscope pursues companies valued up to $40 million with $10 to $100 million in revenue. Specific areas of interest include healthcare services, marketing services, business process outsourcing, SaaS, and security services. Periscope Equity was formed in 2012 and is based in Chicago, Illinois.

DEAL STATS #
Overall 16 of 16
Sector (Internet Software and Services) 2 of 2
Type (Secondary Buyout) 2 of 2
State (Massachusetts) 2 of 2
Country (United States) 16 of 16
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-13 Reservoir Communications Group

Washington, District of Columbia, United States

Reservoir Communications Group is a healthcare consultancy that helps clients address their business, advocacy, and reputation challenges and opportunities. Reservoir Communications Group was founded in 2014 and is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-19 WPAS

Mercer Island, Washington, United States

WPAS manages benefit plans as a third-party administrator (TPA) serving over 150,000 union members and their dependents on behalf of top Taft-Hartley trust funds, associations, and government entities in the region. WPAS was founded in 1953 and is based in Mercer Island, Washington.

Sell -

Seller(S) 1

SELLER

Catalyst Investors

New York, New York, United States

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1999
PE ASSETS 377M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Catalyst Investors is a specialist private equity firm that targets investments in the media, communications and internet services industries. Specific areas of interest include, video and audio content and distribution, print and online publishing, out-of-home advertising, music publishing, wireless voice and data, wireless spectrum and other infrastructure, outsourced applications providers / software as a service (SAAS), subscription based services, and online advertising. Catalyst looks for the growth companies located in the US and Canada requiring $10 to $60 million in capital. Catalyst prefers businesses with 'high-margin economics', 'defensible market positions', and 'recurring revenues'. Catalyst was formed in 1999 and is based in New York.

DEAL STATS #
Overall 40 of 40
Sector (Internet Software and Services) 11 of 11
Type (Secondary Buyout) 6 of 6
State (Massachusetts) 2 of 2
Country (United States) 38 of 38
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-16 Datavail

Broomfield, Colorado, United States

Datavail is a provider of remote database administration (DBA) services in North America. Datavail offers 24/7 managed database services, database design, architecture, and staffing. The company specializes in Oracle, Oracle E-Business Suite, Microsoft SQL Server, MySQL, MongoDB, DB2 and SharePoint, and provides flexible onsite, offsite, and offshore delivery options to meet each customer's unique business needs. Datavail was founded in 2007 and is based in Broomfield, Colorado.

Sell -
Mergr

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