Add-on Acquisition • Internet Software and Services

Perion Acquires SweetIM Technologies

On December 3, 2012, Perion acquired internet software and services company SweetIM Technologies for 45M USD

Acquisition Context
  • This is Perion’s 1st transaction in the Internet Software and Services sector.
  • This is Perion’s 4th largest (disclosed) transaction.
  • This is Perion’s 1st transaction in Israel.

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M&A Deal Summary

Date December 3, 2012
Target SweetIM Technologies
Sector Internet Software and Services
Buyer(s) Perion
Deal Type Add-on Acquisition
Deal Value 45M USD

Target Company

SweetIM Technologies

Raanana, Israel
SweetIM Technologies Ltd., or SweetPacks, an Israeli consumer internet company.
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Buyer Overview 1

Buyer

Perion

Holon, Israel

Category Company
Founded 1999
Sector Internet Software and Services
Employees528
Revenue 498M USD (2024)
DESCRIPTION

Perion is a performance-based media and Internet company, providing online publishers and app developers with advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data, and maximize revenue. Perion was founded in 1999 and is based in Holon, Israel.


Deal Context for Buyer #
Overall 1 of 10
Sector: Internet Software and Services 1 of 2
Type: Add-on Acquisition 1 of 10
Country: Israel 1 of 2
Year: 2012 1 of 1
Size (of disclosed) 4 of 7
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-02 Conduit’s ClientConnect business

New York, New York, United States

Conduit’s ClientConnect business provides data-driven technology company with a proven lifecycle management platform that provides distribution, monetization and analytics solutions to publishers.

Buy -