M&A Deal Summary

Perion Acquires Captain Growth

On April 1, 2019, Perion acquired marketing company Captain Growth

Acquisition Highlights
  • This is Perion’s 2nd transaction in the Marketing sector.
  • This is Perion’s 1st transaction in Ukraine.

M&A Deal Summary

Date 2019-04-01
Target Captain Growth
Sector Marketing
Buyer(s) Perion
Deal Type Add-on Acquisition

Target

Captain Growth

Kiev, Ukraine
Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.

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Buyer(S) 1

Buyer

Perion

Holon, Israel

Category Company
Founded 1999
Sector Internet Software and Services
Employees528
Revenue 498M USD (2024)
DESCRIPTION

Perion is a performance-based media and Internet company, providing online publishers and app developers with advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data, and maximize revenue. Perion was founded in 1999 and is based in Holon, Israel.


DEAL STATS #
Overall 6 of 10
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 6 of 10
Country: Ukraine M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-01 Intercept Interactive

New York, New York, United States

Intercept Interactive, Inc. (Undertone Networks) is a provider of advertising solutions for publishers and brands.

Buy $180M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-22 Pub Ocean

New York, New York, United States

Pub Ocean is a digital publisher-focused technology company with scalable content distribution and real-time revenue analytics technology. Pub Ocean is based in New York.

Buy $22M