M&A Deal Summary |
|
|---|---|
| Date | 2019-04-01 |
| Target | Captain Growth |
| Sector | Marketing |
| Buyer(s) | Perion |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1999 |
| Sector | Internet Software and Services |
| Employees | 420 |
| Revenue | 743M USD (2023) |
Perion is a performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our app promotion platform, Perion Lightspeed, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. Perion was founded in 1999 and is based in Holon, Israel.
| DEAL STATS | # |
|---|---|
| Overall | 6 of 9 |
| Sector (Marketing) | 2 of 3 |
| Type (Add-on Acquisition) | 6 of 9 |
| Country (Ukraine) | 1 of 1 |
| Year (2019) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2015-12-01 |
Intercept Interactive
New York, New York, United States Intercept Interactive, Inc. (Undertone Networks) is a provider of advertising solutions for publishers and brands. |
Buy | $180M |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-07-22 |
Pub Ocean
New York, New York, United States Pub Ocean is a digital publisher-focused technology company with scalable content distribution and real-time revenue analytics technology. Pub Ocean is based in New York. |
Buy | $22M |
