M&A Deal Summary |
|
|---|---|
| Date | 2015-12-01 |
| Target | Intercept Interactive |
| Sector | Marketing |
| Buyer(s) | Perion |
| Sellers(s) | JMI Equity |
| Deal Type | Add-on Acquisition |
| Deal Value | 180M USD |
| Advisor(s) | Morgan Stanley (Financial) Goodwin Procter (Legal) |
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| Category | Company |
|---|---|
| Founded | 1999 |
| Sector | Internet Software and Services |
| Employees | 420 |
| Revenue | 743M USD (2023) |
Perion is a performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our app promotion platform, Perion Lightspeed, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. Perion was founded in 1999 and is based in Holon, Israel.
| DEAL STATS | # |
|---|---|
| Overall | 5 of 9 |
| Sector (Marketing) | 1 of 3 |
| Type (Add-on Acquisition) | 5 of 9 |
| State (New York) | 2 of 3 |
| Country (United States) | 3 of 4 |
| Year (2015) | 2 of 2 |
| Size (of disclosed) | 1 of 6 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2015-02-11 |
MakeMeReach
Paris, France MakeMeReach is a platform for advertisers and agencies to create, manage and optimize marketing campaigns on Facebook and Twitter. The platform emphasizes user friendliness and a high-quality user experience, and is based on easy-to-use, highly targeted campaign analysis, with optimizing ROI at the heart of its reports, thereby increasing the performance of advertisers’ campaign management while saving them time. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2019-04-01 |
Captain Growth
Kiev, Ukraine Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey. |
Buy | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 1992 |
| PE ASSETS | 7.5B USD |
| Size | Mega |
| Type | Sector Focused |
JMI Equity is a private equity firm focused on investments in software, internet, business service, and healthcare IT. Targeted businesses typically help automate and optimize business and information technology processes. The Firm will consider investments at all stages of development, including early-stage companies, self-funded businesses requiring growth capital, and later stage businesses in need of buyout or recapitalization funding. JMI looks to commit at least $10 million per transaction. JMI Equity was formed in 1992 and maintains offices in San Diego and Baltimore.
| DEAL STATS | # |
|---|---|
| Overall | 75 of 106 |
| Sector (Marketing) | 1 of 1 |
| Type (Add-on Acquisition) | 51 of 67 |
| State (New York) | 3 of 6 |
| Country (United States) | 69 of 94 |
| Year (2015) | 8 of 8 |
| Size (of disclosed) | 23 of 34 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2015-11-10 |
Schoology
New York, New York, United States Schoology, Inc. is a provider of software as a service (SaaS) Learning Management Systems (LMS) and collaboration tools to K-12 schools, higher education institutions, and corporate customers. Schoology, Inc. was founded in 2009 and is based in New York City. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2015-12-02 |
Avecto
Cheadle, United Kingdom Avecto Ltd. is a provider of windows privilege management solutions. It help organizations to deploy secure and compliant desktops and servers. Avecto was founded in 2008 and is based in Cheadle, United Kingdom. |
Buy | £32M |
