M&A Deal Summary

Perion Acquires Greenbids

On May 13, 2025, Perion acquired internet software and services company Greenbids for 28M USD

Acquisition Highlights
  • This is Perion’s 2nd transaction in the Internet Software and Services sector.
  • This is Perion’s 5th largest (disclosed) transaction.
  • This is Perion’s 2nd transaction in France.

M&A Deal Summary

Date 2025-05-13
Target Greenbids
Sector Internet Software and Services
Buyer(s) Perion
Deal Type Add-on Acquisition
Deal Value 28M USD
Advisor(s) LUMA Partners (Financial)

Target

Greenbids

Paris, France
Greenbids is an AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook and Instagram. Greenbids is based in Paris, France.

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Buyer(S) 1

Buyer

Perion

Holon, Israel

Category Company
Founded 1999
Sector Internet Software and Services
Employees528
Revenue 498M USD (2024)
DESCRIPTION

Perion is a performance-based media and Internet company, providing online publishers and app developers with advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data, and maximize revenue. Perion was founded in 1999 and is based in Holon, Israel.


DEAL STATS #
Overall 10 of 10
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 10 of 10
Country: France M&A 2 of 2
Year: 2025 M&A 1 of 1
Size (of disclosed) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-12 Hivestack

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Buy $100M