M&A Deal Summary

Perform[cb] Acquires Aanicca Ventures

On February 1, 2024, Perform[cb] acquired digital media company Aanicca Ventures

Acquisition Highlights
  • This is Perform[cb]’s 1st transaction in the Digital Media sector.
  • This is Perform[cb]’s 1st transaction in Canada.
  • This is Perform[cb]’s 1st transaction in Ontario.

M&A Deal Summary

Date 2024-02-01
Target Aanicca Ventures
Sector Digital Media
Buyer(s) Perform[cb]
Deal Type Add-on Acquisition
Advisor(s) Generational Group (Financial)

Target

Aanicca Ventures

Richmond Hill, Ontario, Canada
Aanicca Ventures is a performance-based online marketing provider for advertisers, publishers, and online affiliates in the desktop and mobile space. Aanicca Ventures is based in Richmond Hill, Ontario.

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Buyer(S) 1

Buyer

Perform[cb]

Sarasota, Florida, United States

Category Company
Founded 2002
Sector Marketing
DESCRIPTION

Perform[cb] is a performance-based digital marketing network that connects advertisers with publishers. The Company provides a network that gives advertisers access to a qualified network of relevant publishers or affiliates, who can provide them with high-value sales leads. Perform[cb] was founded in 2002 and is headquartered in Sarasota, Florida.


DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 Digital Remedy - Direct Division

New York, New York, United States

Digital Remedy's Direct Division provides data-powered technology and services.

Buy -