M&A Deal Summary

Perfect Market Acquires Media River

On November 4, 2008, Perfect Market acquired information technology company Media River

Acquisition Highlights
  • This is Perfect Market’s 1st transaction in the Information Technology sector.
  • This is Perfect Market’s 1st transaction in the United States.
  • This is Perfect Market’s 1st transaction in Illinois.

M&A Deal Summary

Date 2008-11-04
Target Media River
Sector Information Technology
Buyer(s) Perfect Market
Deal Type Add-on Acquisition

Target

Media River

Chicago, Illinois, United States
Media River, Inc. is a provider of technology for instantly matching content and advertising.

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Buyer(S) 1

Buyer

Perfect Market

Pasadena, California, United States

Category Company
Sector Software
DESCRIPTION

Perfect Market, Inc. is a provider of digital publishing software solutions for driving traffic, engagement and revenue. Its products and services are utilized by over 200 premium publishers, including the Chicago Tribune, NBC News, Cox Media, CNBC, Abrams Media, and Business Insider. Perfect Market’s primary product offering is the Digital Publishing Suite, a comprehensive set of tools that address content recirculation, social discovery, search engine optimization, on-site promotions and ad optimization. Perfect Market also offers Audience Development Consulting Services for publishers looking to further enhance our software solutions.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2008 M&A 1 of 1