M&A Deal Summary

PepsiCo Acquires Rockstar Energy Beverage

On March 11, 2020, PepsiCo acquired beverage company Rockstar Energy Beverage for 3.9B USD

Acquisition Highlights
  • This is PepsiCo’s 10th transaction in the Beverages sector.
  • This is PepsiCo’s 3rd largest (disclosed) transaction.
  • This is PepsiCo’s 17th transaction in the United States.
  • This is PepsiCo’s 1st transaction in Nevada.

M&A Deal Summary
Date 2020-03-11
Target Rockstar Energy Beverage
Sector Beverages
Buyer(s) PepsiCo
Deal Type Add-on Acquisition
Deal Value 3.9B USD
Advisor(s) Goldman Sachs (Financial)
King & Spalding (Legal)

Target

Rockstar Energy Beverage

Las Vegas, Nevada, United States
Rockstar, Inc. is a producer of beverages specialized for active lifestyles from athletes to rock stars. Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. Rockstar was founded in 2001 and is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

PepsiCo

Purchase, New York, United States
Category Company
Founded 1898
Sector Beverages
Employees318,000
Revenue 91.5B USD (2023)
DESCRIPTION
PepsiCo office in Columbia, Maryland.
PepsiCo office in Columbia, Maryland.

PepsiCo is a global food and beverage company. PepsiCo's brands include Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Through its operations, authorized bottlers, contract manufacturers and other third parties, PepsiCo makes, markets, distributes and sells a wide variety of beverages, foods and snacks. PepsiCo was founded in 1898 and is based in Purchase, New York.

DEAL STATS #
Overall 26 of 27
Sector (Beverages) 10 of 10
Type (Add-on Acquisition) 18 of 19
State (Nevada) 1 of 1
Country (United States) 17 of 18
Year (2020) 1 of 1
Size (of disclosed) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 BFY Brands

Liberty, New York, United States

BFY Brands LLC is a snack manufacturer under the brand PopCorners snacks. BFY Brands was founded in 1998 and is based in Liberty, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Tropicana Products

Bradenton, Florida, United States

Tropicana Products is a provider of juices, and brands including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Tropicana Products was founded in 1947 and is based in Bradenton, Florida.

Sell -
Mergr

Product

Company

Legal