M&A Deal Summary

Pepperjam Acquires AdAssured

On July 27, 2016, Pepperjam acquired information technology company AdAssured

Acquisition Highlights
  • This is Pepperjam’s 1st transaction in the Information Technology sector.
  • This is Pepperjam’s 3rd transaction in the United States.
  • This is Pepperjam’s 2nd transaction in California.

M&A Deal Summary

Date 2016-07-27
Target AdAssured
Sector Information Technology
Buyer(s) Pepperjam
Deal Type Add-on Acquisition

Target

AdAssured

Oceanside, California, United States
AdAssured is a global technology company that protects brand integrity for merchants and publishers running performance marketing campaigns. AdAssured ensures that publishers are promoting their brands, products and content in accordance with established policies and preferences.

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Buyer(S) 1

Buyer

Pepperjam

Wilkes-Barre, Pennsylvania, United States

Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Pepperjam LLC is a performance marketing solutions provider powering growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment, and brand safety solution. Pepperjam was founded in 1999 and is based in Wilkes-Barre, Pennsylvania.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-28 eBay Enterprise Marketing Solutions - Studio Division

United States

eBay Enterprise Marketing Solutions - Studio Division specializes in ecommerce photography services that enable brands and retailers to deliver consistent omni-channel experiences across all retail touch points.

Sell -