Add-on Acquisition • Media

Peppercom Acquires H2o Associates

On February 2, 2011, Peppercom acquired media company H2o Associates

Acquisition Context

This is Peppercom’s 1st transaction in the Media sector.
This is Peppercom’s 1st transaction in the United States.
This is Peppercom’s 1st transaction in New York.

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M&A Deal Summary
Date	February 2, 2011
Target	H2o Associates
Sector	Media
Buyer(s)	Peppercom
Deal Type	Add-on Acquisition

Target Company

H2o Associates

New York, New York, United States

H2o Associates is an interactive and creative services agency firm.

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Buyer Overview 1

Buyer

Peppercom

New York, New York, United States

Category	Company
Founded	1995
Sector	Media

DESCRIPTION

Peppercom, Inc. is a strategic communications firm, Peppercom’s non-traditional service offerings include: PepperDigital, helping clients integrate emerging media tools with traditional communications; PepperCommotions, the in-house strategic events and sponsorships division; and GreenPepper, helping clients develop and communicate sustainability strategies to key stakeholders.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2011	1 of 1

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