M&A Deal Summary

People.ai Acquires Hero.app

On May 11, 2021, People.ai acquired internet software and services company Hero.app

Acquisition Highlights
  • This is People.ai’s 1st transaction in the Internet Software and Services sector.
  • This is People.ai’s 1st transaction in the United States.
  • This is People.ai’s 1st transaction in California.

M&A Deal Summary

Date 2021-05-11
Target Hero.app
Sector Internet Software and Services
Buyer(s) People.ai
Deal Type Add-on Acquisition

Target

Hero.app

San Francisco, California, United States
Hero.app is a Salesforce user productivity app, based in San Francisco, California.

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Buyer(S) 1

Buyer

People.ai

San Francisco, California, United States

Category Company
Founded 2016
Sector Software
DESCRIPTION

People.ai delivers ROI (Revenue Operations and Intelligence) platform by using patented AI technology, The company transforms business activity data into recommendations that increase the impact of Sales, Marketing, and Operations. Companies such as Zoom, New Relic, and PTC rely on People.ai to increase marketing ROI and grow revenue. People.ai was founded in 2016 and is based in San Francisco, California.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-20 ClosePlan

Prague, Czech Republic

ClosePlan is a revenue optimization application built natively in Salesforce. ClosePlan helps sales teams to execute their path to close with Relationship Maps, Deal Scorecards, and Sales Playbooks. ClosePlan was formed in 2017 and is based in Prague, 128 00, Czech Republic.

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