M&A Deal Summary

Peoople Acquires 21Buttons

On April 20, 2021, Peoople acquired internet software and services company 21Buttons from Idinvest Partners

Acquisition Highlights
  • This is Peoople’s 1st transaction in the Internet Software and Services sector.
  • This is Peoople’s 1st transaction in Spain.

M&A Deal Summary
Date 2021-04-20
Target 21Buttons
Sector Internet Software and Services
Buyer(s) Peoople
Sellers(s) Idinvest Partners
Deal Type Add-on Acquisition

Target

21Buttons

Barcelona, Spain
21Buttons is a social media fashion network. 21Buttons was founded in 2015 and is based in Barcelona, Spain.

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Buyer(S) 1

Buyer

Peoople

Madrid, Spain
Category Company
Sector Internet Software and Services
DESCRIPTION

Peoople is a provider of social recommendation tool to discover and share your favorite things. Peoople is based in Madrid, Spain.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Spain) 1 of 1
Year (2021) 1 of 1

Seller(S) 1

SELLER

Idinvest Partners

Paris, France
Category Private Equity Firm
Founded 1997
PE ASSETS 7.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Idinvest Partners is a European investment firm focused on investing in small to mid-sized companies at various stages of development. Idinvest segments its investment activity into three groups. These include venture and growth capital, private debt, and dedicated portfolios/funds. Idinvest's venture and growth capital group looks to invest directly in early stage companies with high growth potential. Idinvest's private debt group seeks to provide senior or subordinated debt to small and mid-sized companies pursuing growth objectives. Idinvest's dedicated portfolio/funds group looks to invest in private equity funds, acquire secondary fund positions, and directly co-invest alongside other private equity firms in established companies. Idinvest Partners was formed in 1997 and is based in Paris.

DEAL STATS #
Overall 36 of 38
Sector (Internet Software and Services) 6 of 7
Type (Add-on Acquisition) 18 of 18
Country (Spain) 1 of 1
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-13 IO Biotech

Copenhagen, Denmark

IO Biotech is a clinical stage biotech company developing disruptive immune therapies for the treatment of cancer. IO Biotech's pipeline of first-in-class immune modulating anti-cancer therapies is based on a unique platform technology enabling the activation of T cells that are specific for immune inhibitory molecules. IO Biotech was founded in 2014 and is based in Copenhagen, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-18 SightCall

San Francisco, California, United States

SightCall provides WebRTC Platform as a Service video calling services. SightCall was founded in 2007 and is based in San Francisco, California.

Sell -
Mergr

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