1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United Kingdom >
  5. Pentad Acquires Codec

M&A Deal Summary

Pentad Acquires Codec

On June 28, 2023, Pentad acquired information technology company Codec

Acquisition Highlights
  • This is Pentad’s 1st transaction in the Information Technology sector.
  • This is Pentad’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2023-06-28
Target Codec
Sector Information Technology
Buyer(s) Pentad
Deal Type Add-on Acquisition

Target

Codec

London, United Kingdom
Codec is an AI company that specializes in providing brands and agencies with actionable insights to help them connect to consumers in real time. The company has worked with brands like Adidas, AB InBev, Unilever, Mars Wrigley, and Diageo, to power activities like brand and creative strategies, Metaverse entry strategies, and new product development. Codec is based in London.

Search 214,503 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Pentad

New York, New York, United States
Category Company
Sector Business Services
DESCRIPTION

Pentad is an always-on operating system that generates creative solutions through custom community insight. It builds groups to elicit behavioral data that informs the way brands and agencies strategize, create, and distribute content. Pentad is headquartered in New York, with offices in London and Mexico City.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1
Mergr

Solution for

Product

Company

Legal