Investment Summary

Peloton Equity Invests In Friday Health Plans

On December 10, 2019, growth capital firm Peloton Equity invested in insurance company Friday Health Plans

Investment Highlights
  • This is Peloton Equity’s 1st transaction in the Insurance sector.
  • This is Peloton Equity’s 1st transaction in the United Kingdom.
  • This is Peloton Equity’s 1st transaction in Colorado.
Investment Fate
  • Friday Health Plans was sold to a consortium of financial buyers in 2021 for 100M USD.

Investment Summary

Date 2019-12-10
Target Friday Health Plans
Sector Insurance
Investor(s) Peloton Equity
Deal Type Growth Capital

Target

Friday Health Plans

Alamosa, Colorado, United Kingdom
Friday Health Plans is a healthcare management company that offers people and small businesses who buy their own health insurance. The company focuses on overall simplicity to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt. Friday Health Plans was formed in 2015 and is based in Alamosa, Colorado.

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Investor(S) 1

Investor

Peloton Equity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 755M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Peloton Equity is a private equity firm focused on acquiring and investing in growth-oriented companies in the healthcare sector. The Firm looks for market-tested businesses generating $20 to $200 million and up to $10 million of EBITDA. Peloton has specific interest in companies whose products/services bring efficiency to the healthcare system, via higher quality care, and/or lower costs. Peloton Equity was formed in 2014 and is headquartered in Greenwich, Connecticut.


DEAL STATS #
Overall 5 of 8
Sector: Insurance M&A 1 of 1
Type: Growth Capital M&A Deals 4 of 5
State: Colorado M&A 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-24 AeroSafe Global

Rochester, New York, United States

AeroSafe Global provides sustainable and reliable temperature-controlled supply chain solutions for the biopharma industry. The company’s proprietary packaging and logistics services ensure the safe delivery of sensitive biopharmaceuticals. AeroSafe Global is based in Rochester, New York.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-22 HealthPlanOne

Trumbull, Connecticut, United States

HealthPlanOne is a technology-enabled platform and online marketplace delivering end-to-end, direct-to-consumer enrollment solutions focused exclusively on the high-growth Medicare insurance market. HPOne is a fast-growing, independent digital insurance broker that uses proprietary technology solutions coupled with deep industry knowledge, the Company provides an online marketplace for consumers purchasing Medicare plans, along with a range of outsourced sales, marketing, and contact services for national and regional health plans including MedicareUSA.com, the Company's online Medicare enrollment portal. HPOne's core differentiation is its exclusive focus on the Medicare health insurance industry, bringing innovative and performance-based solutions that benefit from the increasing digitization of insurance distribution. With state-of-the-art online marketing, multiple US-based contact centers, expertise in home-based workforce management, and an experienced management team, HPOne provides consumers with online tools to compare and purchase Medicare plans and its clients with the solutions they need to profitably grow and manage their businesses. HealthPlanOne was formed in 2006 and is based in Trumbull, Connecticut.

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