M&A Deal Summary

Peloton Acquires Precor

On December 21, 2020, Peloton acquired consumer products company Precor from Amer Sports for 420M USD

Acquisition Highlights
  • This is Peloton’s 3rd transaction in the Consumer Products sector.
  • This is Peloton’s largest (disclosed) transaction.
  • This is Peloton’s 4th transaction in the United States.
  • This is Peloton’s 1st transaction in Washington.

M&A Deal Summary
Date 2020-12-21
Target Precor
Sector Consumer Products
Buyer(s) Peloton
Sellers(s) Amer Sports
Deal Type Divestiture
Deal Value 420M USD

Target

Precor

Woodinville, Washington, United States
Precor is a full-line supplier of technically advanced, premium-quality fitness equipment for the commercial and home markets. Its comprehensive product range includes aerobic exercise equipment, and strength-training and stretching systems.

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Buyer(S) 1

Buyer

Peloton

New York, New York, United States
Category Company
Founded 2012
Sector Consumer Services
Employees2,853
Revenue 2.7B USD (2024)
DESCRIPTION

Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. Peloton was founded in 2012 and is based in New York City.

DEAL STATS #
Overall 4 of 5
Sector (Consumer Products) 3 of 3
Type (Divestiture) 1 of 1
State (Washington) 1 of 1
Country (United States) 4 of 5
Year (2020) 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Atlas Wearables

Austin, Texas, United States

Atlas Wearables is a fitness-technology company that designs products to enrich the fitness experience both in and out of the gym. Atlas Wearables was founded in 2013 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-01 Aiqudo

Campbell, California, United States

Aiqudo is a software pioneer that connects the nascent world of digital voice assistants to the useful, mature world of mobile apps through its Voice-to-Action platform. Aiqudo lets people use voice commands to execute actions in mobile apps across devices. Aiqudo’s SaaS platform uses machine learning (AI) to understand natural-language requests and then triggers instant actions via mobile apps consumers prefer to use to get things done quickly and with less effort. Aiqudo was founded in 2017 and is based in Campbell, California.

Buy -

Seller(S) 1

SELLER

Amer Sports

Helsinki, Finland
Category Company
Founded 1950
Sector Consumer Products
Revenue 4.4B USD (2023)
DESCRIPTION

Amer Sports is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, and Precor. The company's technically advanced sports equipment, footwear, and apparel improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports was formed in 1950 and is based in Helsinki, Finland.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 3 of 3
Type (Divestiture) 4 of 4
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-11 Mavic

Epagny Metz-Tessy, France

Mavic is a manufacturer of bike systems and rider's equipment. Mavic was founded in 1889 and is based in Epagny Metz-Tessy, France.

Sell -
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