Add-on Acquisition • Internet Software and Services

Peloton Acquires Neurotic Media

On June 27, 2018, Peloton acquired internet software and services company Neurotic Media

Acquisition Context
  • This is Peloton’s 1st transaction in the Internet Software and Services sector.
  • This is Peloton’s 1st transaction in the United States.
  • This is Peloton’s 1st transaction in Georgia.

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M&A Deal Summary

Date June 27, 2018
Target Neurotic Media
Sector Internet Software and Services
Buyer(s) Peloton
Deal Type Add-on Acquisition

Target Company

Neurotic Media

Atlanta, Georgia, United States
Neurotic Media is a white-label music service provider whose platform and services offer proven ways to drive consumer behavior and increase revenue. Neurotic Media is licensed by both major and independent record companies to take care of all back-office functions for its customers in a turn-key, Software as a Service (SaaS) solution. The company’s cloud-based media platform supports music applications on iOS and Android, hosted website management, and API services for online retailers, record companies, and various consumer brand marketers and agencies. Its customers include major record companies and their top artists, who have leaned on its technology for over a decade to fulfill their needs in digital campaign management. Neurotic Media supports its customers’ deployments with design and development consultation, merchandising services, and best-practices that help customers drive measurable results.
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Buyer Overview 1

Buyer

Peloton

New York, New York, United States

Category Company
Founded 2012
Sector Consumer Services
Employees2,853
Revenue 2.7B USD (2024)
DESCRIPTION

Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. Peloton was founded in 2012 and is based in New York, New York.


Deal Context for Buyer #
Overall 1 of 5
Sector: Internet Software and Services 1 of 2
Type: Add-on Acquisition 1 of 4
State: Georgia 1 of 1
Country: United States 1 of 5
Year: 2018 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Atlas Wearables

Austin, Texas, United States

Atlas Wearables is a fitness-technology company that designs products to enrich the fitness experience both in and out of the gym. Atlas Wearables was founded in 2013 and is based in Austin, Texas.

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