M&A Deal Summary

Pelmorex Acquires Addictive Mobility

On October 10, 2017, Pelmorex acquired digital media company Addictive Mobility

Acquisition Highlights
  • This is Pelmorex’s 1st transaction in the Digital Media sector.
  • This is Pelmorex’s 1st transaction in Canada.
  • This is Pelmorex’s 1st transaction in Ontario.

M&A Deal Summary

Date 2017-10-10
Target Addictive Mobility
Sector Digital Media
Buyer(s) Pelmorex
Deal Type Add-on Acquisition

Target

Addictive Mobility

Toronto, Ontario, Canada
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent. Addictive Mobility's cutting edge mobile programmatic platform, proprietary optimization techniques, and global inventory analyzes millions of unique users on their mobile devices and reaches them through engaging and experiential creative.

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Buyer(S) 1

Buyer

Pelmorex

Oakville, Ontario, Canada

Category Company
Sector Digital Media
DESCRIPTION

Pelmorex Corp. is an international company delivering information networks and data solutions to consumers, advertisers and enterprise clients. It operates in North America, Europe, Latin America, India and Australia. Founded in 1989, it has evolved from a leading weather information networks player to breaking new ground in big data solutions and business insights. Pelmorex Corp., created the Pelmorex Weather Networks Division, that operates under the brands The Weather Network, MétéoMédia, Eltiempo.es and Clima; and the Pelmorex Data Solutions Division to reflect these changes. Pelmorex Corp., also operates Canada’s National Alerting Aggregation and Dissemination System (Alert Ready).


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2017 M&A 1 of 1